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How do I create a radical ‘Call to Action?’
Written by: Trent LeyshanArticle Overview: Step 1: Find out what your competitors' are all doing and do something radically different, or radically better. Remember, in competitive markets with everyone selling the same thing in the same way 'radical differentiation' can mean as little as a 10% margin in value proposition.
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Free Download - Find fear before it finds you By Trent Leyshan |
How do I create a radical ‘Call to Action?’
Step 1: Find out what your competitors' are all doing and do something radically different, or radically better. Remember, in competitive markets with everyone selling the same thing in the same way 'radical differentiation' can mean as little as a 10% margin in value proposition.
Step 2: Ask your best customers' what's important to them, then trial 3 key responses into your call to action based on what your customers' value.
Step 3: Do the exact opposite of what your key competitors are doing - give your customer choice: either the 'same' or you!
Step 4: Take action and lead by example, today!
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Article Tags: competitive markets, customer choice, differentiation, step 1, step 2, step 3, trial 3, value proposition, what your competitors
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   The C Factor My Pipeline is full but the deals arent closing Are the only people that CALL YOU Telemarketers CASE STUDY BIG KEV How to be an elite SalesAthlete |
Related Forum Posts
Advertisement that sales
- Plan your marketing programme. It should include commitment to capital resources.
If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads.
Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company.
Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles.
A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action.
When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers.
Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Money I made while in School
- While in university I did have a Student Loan (still paying that bugger off) and had a part-time job as a Call Center agent (inbound). *Canada*
I also designed websites (outsourced all the work). I just worked on getting new customers, managed the projects to completion and helped create Marketing Plans for my clients (Online and Offline). *Canada*
When I was studying the in the States I also made some money as a Part-time Flight instructor. *USA*
Re: Boomers Are Not Bloggers
- I agree Shri, the mindset is the most important part and it can be shifted. If the person wants to shift it.
There are some very radical early adopters over 50 but in my experience they have to be shown how it can improve their business first.
J
Re: Blog sells for up to $15 million
- Action speaks louder than dream. What are we doing about GT suggestion? We can make this work in 2010
Success Strategies
- How to get the results you want now?
Success Strategies and Action Steps I have used are:
The Power of Choice
Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this.
The Power of Focus
The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives.
The Power of Commitment
This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community.
My Success Acronyn in Success Breakthroughs(c) is:
S pecific & self-directed
U nlimited opportunities & possibilities
C reate powerful outcomes
C onsistent measureable results
E xperience pwoerful transformation
S olution and action-oriented
S uccessful habits and outcomes
Break Through to
Powerful LIfestyle & Performance Choices
Moira
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