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How to be interesting
Written by: Trent LeyshanArticle Overview: When you get the opportunity to speak with and meet a new customer, don't make the conversation all about you, make it about them. What makes you more interesting in business than your competitors is your capacity and willingness to be genuinely interested in customers. Furthermore, this interest should always transcend into a valuable relationship that benefits them in a unique or compelling way.
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How to be interesting
To be 'interesting' you have to be 'interested!'
You don't demonstrate that you are genuinely interested in others by being totally self-focused. This is the mistake many businesses make; everything they do and say is all about me, me, and me!
Have you ever been out for coffee with someone you just met and all they did was talk about them the entire time? I bet you left the exchange somewhat drained of energy and totally disinterested in this person. Businesses, like people, are much the same.
When you get the opportunity to speak with and meet a new customer, don't make the conversation all about you, make it about them. What makes you more interesting in business thanyour competitors is your capacity and willingness to be genuinely interested in customers. Furthermore, this interest should always transcend into a valuable relationship that benefits them in a unique or compelling way.
Let's forget selling for a moment. I consult and train salespeople for a living, and I can categorically state 'traditional selling': essentially 'what you can do for me' - is a waste of time. Much more effective is an approach that enables you to align values and add-value to create and develop a relationship that is about them, us and we, (never me.)
How to be 'interesting' in business tips:
Make what you do and say all about your customers
Lead with getting to know others first, before getting others to know you
Listen with your heart and feel the underlying emotions of what is really being said
Always communicate in benefit terms
Never sell - Always align values and add value
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Looking Back on the Year
Customers don’t care about you unless you’re naked. They just don’t.
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Top 5 Interesting Sales Tips
Article Tags: benefit, business tips, coffee, emotions, heart, mistake, person businesses, relationship, salespeople, waste of time, willingness
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   Know your magic numbers Business Friendships Innovation x No Support Zero Creation Its BIG to be small Buyin before you Sellin |
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