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Is the customer always right?

Written by: Trent Leyshan

Article Overview: There is a power in being wrong, it demonstrates you're endowed with substance and character, certainly enough, to not indulge in the delusion of being perfect. Let's be honest, we all make mistakes, of course we do, some big and some small, but still all.

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Is the customer always right?

You better believe it! Does it really matter if you're right? Yes it does, but not at the expense of making your customers wrong.

If I had to choose between being right or being wrong and helping a customer see my problem as their opportunity - I would be wrong every time.

There is a power in being wrong, it demonstrates you're endowed with substance and character, certainly enough, to not indulge in the delusion of being perfect. Let's be honest, we all make mistakes, of course we do, some big and some small, but still all.

It takes a strong woman to admit when she is wrong, particular if her reputation or millions of dollars is riding on being right. Don't pretend you're perfect, cause no one is.

When you're right and your customer is blatantly wrong, don't use this opportunity to highlight their humility, instead choose to take the higher ground (empathy) and make sure you transcend their wrong into a right that works for both parties. 

If you make a customer wrong, make not mistake -  everyone loses. You lose their patronage (yes, they will leave in the persuit of being right) and they lose your ability fulfil their needs and aspirations. 

Remember, two wrongs can indeed make a right, but it takes empathy and a willingness to see customer challenges from a different perspective.

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Home > Sales > Trent Leyshan > Is the customer always right
Article Tags: aspirations, customer challenges, delusion, different perspective, empathy, higher ground, humility, mistake, patronage, persuit, reputation, strong woman, two wrongs, willingness

About the Author: Trent Leyshan
RSS for Trent's articles - Visit Trent's website

Trent Leyshan is founder, CEO of BOOM!

A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. 

Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. 

He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. 

Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! 

BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships. 

 



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Re: Politeness! Re: Politeness! - I sometimes find that people these days will actually go out of their way to be rude when filing a complaint. For instance, why can't a customer just say a simple "no thank you" rather than writing in an angry tone or making threats? Of course the customer is always right, so as professionals we have to suck it in and be the bigger person... but is there a better way to deal with rude clients? When I used to work at McDonald's, I recall the store manager actually yelled back at the customer who shouted profanities at a teenage employee since the order was taking so long. While the store manager didn't use any vulgar language, he still firmly told the customer to leave the store because he wouldn't serve someone who was so rude.
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Re: Politeness! Re: Politeness! - [quote="Kevin":2sd46jnv]I sometimes find that people these days will actually go out of their way to be rude when filing a complaint. For instance, why can't a customer just say a simple "no thank you" rather than writing in an angry tone or making threats? Of course the customer is always right, so as professionals we have to suck it in and be the bigger person... but is there a better way to deal with rude clients? When I used to work at McDonald's, I recall the store manager actually yelled back at the customer who shouted profanities at a teenage employee since the order was taking so long. While the store manager didn't use any vulgar language, he still firmly told the customer to leave the store because he wouldn't serve someone who was so rude.[/quote:2sd46jnv] I think that this is the right thing to do. Nobody should have to put up with rudeness or abuse even by a customer. If the customer cannot behave in a decent manner, I would quietly tell them that until they can treat me with respect I would prefer not to deal with them. I have been in that position and will not allow anyone to behave badly to me. In fact people will only behave badly towards you if you allow it. MichelleJ
Important tips for online business Important tips for online business - 1.Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is none to buy your product. 2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else. 3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer. Hope this helps guys!
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