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Making emotive connections

Written by: Trent Leyshan

Article Overview: Many believe humans beings are rationally motivated creatures, and by virtue of the decisions we make, we are more often that not, logical and considered by nature.

Making emotive connections

Many believe that humans beings are rationally motivated creatures, andby virtue of thedecisions we make, we are more often that not, logical and considered in nature.

We may appear to be civilised and advanced intellectual creatures on the surface, however, when you analyse and really observe the world in which we all share and experience on a deeper level, it soon becomes profoundly evident, most, if not all, human behavior derives from the emotional region of the brain.

The notion of Logic V's Emotion is an insightful and interesting topic for discussion indeed. Equally as illuminating is the discussion, or better, 'inquiry' into what really drives and motivates your customer's to take action and buy what you are selling.

Customers will always make buying decison based on emotions and then defend the purchase with logic. How do your products orservices emotively connect with your customers'? Once you understand this you arewell on your way to creating a sales process that is less driven by price and more aligned with values and your customers' higher goals and aspiraitons.

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Article Tags: brain, creatures, decisions, decison, emotion, emotions, human behavior, logic, nbsp, notion, virtue



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