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Miss Congeniality
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| Guest post by: Trent Leyshan |
Article Overview: Miss Congeniality This week Aussie model and aspiring social worker, Jesinta Campbell was decorated with the second runners-up sash in the prestigious Miss Universe pageant. She also won the award for ‘Miss Congeniality' for her sense of humour and warm personality. Good on her!
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Free Download - Find fear before it finds you By Trent Leyshan |
Miss Congeniality
Recently, Aussie model and aspiring social worker, Jesinta Campbell was decorated with the second runners-up sash in the prestigious Miss Universe pageant.
I'll admit, when I heard Jesinta had been recognised for her personality; I was more impressed by that, than her third place in the pageant. The fact her personality shone so brightly, in my mind, makes her more attractive and interesting.
In "sales", all things being equal-personality wins! To stand out in a cold, crowded and competitive market you can differentiate by showing your personality and inviting your customers in, rather than telling them what door they should walk through. In the process you offer contrast that gives them choice-either the same or you?
When you play the ‘same game', you become boring and mundane and your customers will walk straight past. Moreover, if they stop, you dont have a way of proving you're any different to anyone else, so the relationship defaults to price. Enter price comparison at your own risk.
Granted, you may very well be boring; that's always relative. Be that as it may, you still need to bring more of yourself to what you do. You dont have to be overtly gregarious to be personable, you can bring more personality to the way you do things or come up with unique and interesting ways to present ideas and encapsulate your value in different ways.
If you choose to dilute your personality in a blatant attempt to be all things to all people- you start playing the ‘same game'. This game becomes the graveyard for inauthentic people, who choose the road most travelled, rather than ‘baring all' and showing the world who they really are and what's truly important to them.
Never underestimate the power of humour - laughing is living!
Share things about you that give people a real sense of who you are
Be vulnerable by showing your scars and being real
Stop selling and start listening and engaging people in a meaningful way
People are drawn to positive energy, so be positive!
Be conscious of your energy and how it impacts others
Be genuinely interested in the best interests of others
Follow a career that allows you to be yourself and stay true, always.
Most salespeople get the cold shoulder from customers everyday in different ways. "Brrrrrr... It's bloody cold in here!" Just remember, "when you ‘bare all' for your customers, you may get cold sometimes, but it sure beats the heck out of freezing all the time!" Enjoy.
Article Tags: sales training
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website Addicted to leads Are your Customers Crazy Proving customers wrong only makes them right Are Telemarketers the only people that CALL YOU Marketing is complex Sales is much easier |
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