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People rarely buy what they need if you can sell them what they really want

People rarely buy what they need if you can sell them what they really want

In parts of poverty stricken African it's a very different story; people buy and barter in exchange for what they need to survive on a daily basis.

In the western civilized world, rightly or wrongly, we are driven by consumerism.

Our basic needs have been replaced with wants and aspirations. These wants defined [or redefine] who we are, what we stand for, and where we are going in life.





People rarely buy what they need if you can sell them what they really want - To learn more about this author, visit Trent Leyshan's Website.

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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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About The Author


Trent Leyshan
(Visit Trent's Website)

Trent Leyshan is founder and CEO of BOOM Sales! a leading sales consulting, sales training and sales coaching firm specialising in the development of salespeople, culture and team performance.

BOOM Sales! was created on two core foundations: passion for 'selling the right way' and a fascination with helping people achieve their full potential.

As a consultant, facilitator and keynote speaker, Trent has successfully worked with sales people and senior leaders in a wide range of organisations: the corporate sector, technology, new media, advertising, mining and resources, retail franchise, and not for profit.

He is the creator of numerous best-selling sales programs and author of the (soon to be released) book: The Naked Salesman a sales book about 'How to achieve more be revealing more of the real you!'

Trent has successfully created his own market-leading companies, and consulted with and trained some of the worlds (big and small) most demanding sales-driven organisations.

Trent resides in Melbourne Australia with his partner and two children. For more information on Trent and BOOM Sales! please visit: www.boomsales.com.au | www.trentleyshan.com | www.thenakedsalesman.com



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