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People rarely buy what they need if you can sell them what they really want
Written by: Trent LeyshanArticle Overview: In parts of poverty stricken African it's a very different story; people buy and barter in exchange for what they need to survive on a daily basis.
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Free Download - Find fear before it finds you By Trent Leyshan |
People rarely buy what they need if you can sell them what they really want
In parts of poverty stricken African it's a very different story; people buy and barter in exchange for what they need to survive on a daily basis.
In the western civilized world, rightly or wrongly, we are driven by consumerism.
Our basic needs have been replaced with wants and aspirations. These wants defined [or redefine] who we are, what we stand for, and where we are going in life.
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   Selling in Tough times Are you selling with inspiration or desperation Empower your Sales people with the right Sales Coaching Process The curse of the BDM Whats under your salesbonnet Part 2 |
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- Hi Glenn,
This is a good place to come for ideas. People are very open and willing to share. What is the product you sell?
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Thanks for this information.
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cheers!
Top sales skills
- Qualifying Fast to Avoid Wasting Sales Time
Do you chase after your prospects until they tell you yes or no? Do you ever tell your prospects "No", as in "No, I am not going to sell to you"? There are many things in selling that you do not and will not be able to control. The one thing that you do have control over is your time and how you choose to use it.
Motivating Prospects
Qualifying goes beyond budget, authority, and need. You want to sell to prospects who *want* to buy from you. Finding prospects that need our products usually is not difficult. Finding those who really want our products though can be very hard if we wait for them to come to us.
Selling to People Outside Your Comfort Zone
Most salespeople who are "people persons", already think that they are good at this. Let me ask you a question. When you last lost a sale, how was your rapport with the key person who decided against you?
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