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Proving customers wrong only makes them right
| Guest post by: Trent Leyshan |
Article Overview: You better believe it! Does it really matter if you're right? Yes it does, but not at the expense of making your customer wrong. If I had to choose between being right and losing a valued customer and being wrong and helping my customer see the situation as their opportunity - I would be wrong every time.
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Free Download - Find fear before it finds you By Trent Leyshan |
Proving customers wrong only makes them right
You better believe it! Does it really matter if you're right? Yes it does, but not at the expense of making your customer wrong.
If I had to choose between being right and losing a valued customer and being wrong and helping my customer see the situation as their opportunity - I would be wrong every time.
There is such power in being accountable and admitting to others when we are wrong (if you dare,) especially if you are learning and growing from the experience. This demonstrates you have real substance and character -certainly enough, not to indulge in the ‘grand delusion' of being perfect.
Why do so many people need to be right? Because it validates, rightly 0r wrongly, who they desire others to believe they are. And in the cut throat dog eat dog world of business, being wrong can really cost you. It takes a bold and virtuous person to admit when wrong, particularly when their reputation and financial status is at stake.
Customers want to be right simply because they are paying for the privilege, (and rightly so!) So, if you make a customer wrong, make no mistake - everyone loses. You lose their patronage (yes, they will leave in the pursuit of being right) and they lose your ability to fulfil their needs and aspirations.
Some may respond, "Well I didn't like or want that customer anyway!" And that's ok, but be weary of the wounded customer - they talk, text, chatter and twitter, and before you know it you have lost not just one customer but countless potential others.
When you're right and your customer is ‘blatantly' wrong, don't take this opportunity to highlight their humility and boast your superiority- instead choose to take the higher ground and transcend their wrong into a right that benefits both you and them.
Two wrongs can indeed make a right, but it takes empathy and a willingness to see others from a different perspective. Understand the power of being wrong and use it as leverage to build long lasting relationships with righteous customers.
Inspire,
Trent Leyshan
Related ArticlesThere is such power in being accountable and admitting to others when we are wrong (if you dare,) especially if you are learning and growing from the experience. This demonstrates you have real substance and character -certainly enough, not to indulge in the ‘grand delusion' of being perfect.
Why do so many people need to be right? Because it validates, rightly 0r wrongly, who they desire others to believe they are. And in the cut throat dog eat dog world of business, being wrong can really cost you. It takes a bold and virtuous person to admit when wrong, particularly when their reputation and financial status is at stake.
Customers want to be right simply because they are paying for the privilege, (and rightly so!) So, if you make a customer wrong, make no mistake - everyone loses. You lose their patronage (yes, they will leave in the pursuit of being right) and they lose your ability to fulfil their needs and aspirations.
Some may respond, "Well I didn't like or want that customer anyway!" And that's ok, but be weary of the wounded customer - they talk, text, chatter and twitter, and before you know it you have lost not just one customer but countless potential others.
When you're right and your customer is ‘blatantly' wrong, don't take this opportunity to highlight their humility and boast your superiority- instead choose to take the higher ground and transcend their wrong into a right that benefits both you and them.
Two wrongs can indeed make a right, but it takes empathy and a willingness to see others from a different perspective. Understand the power of being wrong and use it as leverage to build long lasting relationships with righteous customers.
Inspire,
Trent Leyshan
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Article Tags: Sales Training
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   How to create Buyin when cold calling Whats under your salesbonnet Part 3 Busy is overrated My sales team is flat and demotivated Got any inspiration How do I find a passionate and purposeful mentor |
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