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Social Networking or Social Distraction
| Guest post by: Trent Leyshan |
Article Overview: There is no denying the internet has changed the way we live and conduct business. In a past life I owned one of Australia's largest web marketing companies, so as a communication tool I am well aware of the internet's benefits, but I also know what's not good about the web.
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Free Download - Find fear before it finds you By Trent Leyshan |
Social Networking or Social Distraction
There is no denying the internet has changed the way we live and conduct business.
In a past life I owned one of Australia's largest web marketing companies, so as a communication tool I am well aware of the internet's benefits, but I also know what's not good about the web.
The winds of change have blown fiercely over the past decade.Today, social networking sites are all the rage. Facebook, now valued in the billions, is staking its claim (rightly or wrongly) as a social pillar, in doing so setting a new tone for the way we communicate and engage with one another.
Facebook has rapidly eroded market share from fledgling global social networking site, MySpace. And a plethora of offshoots have sprung-up around the world, including Twitter, and even a dating website to connect cheating partners.
Twitter is the latest social site to hit it big, and good luck to them. But I really question the long term value of any of these sites, other than to distract us from what is real in the world and provide yet another channel for people to try and sell us something we dont need or want.
Let's be honest how many friends and followers do you really have?
One, two or three?
Perhaps that's even a stretch for most. Facebook should change its definition of Friends to "Prospects" and Twitter should change "Follow" to "Can I sell you something?" In these sites over the years I've received more emails from people trying to sell me stuff than anything else.
My experience with social networks is they may start off as a great idea with grand ideals, but over time human beings (the most advantageous of all species) dont take long to work out how to leverage it to our own advantage.
The internet has exceptional benefits; it's quick and easy, saves us time and money, and gives us unprecedented access to information, which also provides transparency and accountability. But dont get too caught up in it. And dont use the internet as your only means of engaging people (that's just lazy) and yet another channel to blatantly sell something.
In other words dont get too distracted by it. And dont let it distract you from what is truly important to you -like developing real relationships with real people, including your family.
Do you want your kids to grow-up thinking the best way to communicate is via a chat room or social portal? Well this is becoming the reality, so take head now.
There is so much beauty in this world. I cringe to think of a world were more people are shacked-up in their tiny box rooms - engaging people over the internet - rather than actually getting out there and truly experiencing life (jumping, running and playing) meeting, engaging and communicating with people like they are meant to.
I will leave that thought with you.
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Article Tags: sales training
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   How to be interesting My sales director wants equity should I give it to them The Power of NO Has coldcalling ever worked for you Three types of sales teams cultures |
Related Forum Posts
Re: How can a social networking site make serious money?
- Hi There,
It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below:
This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life.
Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Marketing 2012
- I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what?
This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method?
From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan
Is this still true, or do you use something that gives us better returns and conversions
Re: Marketing 2012
- [quote="drdony":2y0daolc]I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what?
This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method?
From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan
Is this still true, or do you use something that gives us better returns and conversions[/quote:2y0daolc]
Great question Don! I'll create a video reply!
Re: How to Promote Your Blog – The Definitive Guide to Promoting
- Social Bookmarking sites seems to be ignored by most bloggers, preferring the use of Social Networks like Facebook and Twitter.
I have come to observe that visitors referred through Social Bookmarking sites tend to engage and converts to lead more than the former.
And the Traffic is more regular!
Diigo.com scores highest in terms of traffic in the Social Bookmarking sites I have tried out so far.
Re: Tactics for Blog Traffic
- some more tips to drive traffic to blog or to promote a blog.
Squidoo Lens Creation
Hub Pages Creation
Social Bookmarking (Digg, Delicious, Stumble, Reddit etc.)
Be helpful in forums
Social Networking (Facebook, Twitter, Myspace, LinkedIn etc.)
syndication
blog commenting (other blogs)
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