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Stand for something - not just anything, something meaningful
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| Guest post by: Trent Leyshan |
Article Overview: Meaning helps you find passion and when you find passion amazing things start to happen. Not only do you start to enjoy what you do which is essential to longevity in any role, it also helps your customers filter through the mass of competitors in your market that are all doing and selling the same thing in the same way - to find you!
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Free Download - Find fear before it finds you By Trent Leyshan |
Stand for something - not just anything, something meaningful
Why is meaning important?
Meaning helps you find passion and when you find passion amazing things start to happen. Not only do you start to enjoy what you do which is essential to longevity in any role, it also helps your customers filter through the mass of competitors in your market that are all doing and selling the same thing in the same way - to find you!
Most businesses don't stand for anything other than making a profit. How uninspiring! As a customer where would you like to sign? ‘Come on, give me a break, didn't you see the "No Hawkers" sign on the door?'
To create a truly unique and exceptional business you must have meaning and passion, and you need great salespeople inspired and united by purpose. This is what I call ‘real' culture. The sales culture is always the first place I start when I consult with a business.
If you're in the business of selling, your team needs inspirational salespeople that create and develop valuable and long lasting relationships with like-minded customers.
Sure, you can get by in sales being average. And ‘just getting by' is precisely what most sales people do. If you're in business you shouldn't be selling or settling for mediocrity - you should aiming to be the best you can be.
It's also about being unique, and developing a business and a way of being you can be damn proud of because it's the best you. In other words, the naked you!
It might seem that creating a company that sticks its neck way out and stands for something meaningful these days is just too hard. ‘Hey, business is tough, there is no way I am risking changing my business practices to be unique and meaningful. I have bills to pay!' Is it really that hard or are business owners simply too lazy or too shallow? Which one are you?
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website How important is a work ethic Creating the right Value Perception for your Customers HOW TO BE A TRUSTED ADVISOR Innovation x No Support Zero Creation Are you in a BS Business |
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