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The curse of the BDM
Written by: Trent LeyshanArticle Overview: The traditional Business Development Manager (BDM) role inherent in many sales models often turns out as a 'Bad Decision by Management'.
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Free Download - Find fear before it finds you By Trent Leyshan |
The curse of the BDM
The traditional Business Development Manager (BDM) role inherent in many sales models often turns out as a 'Bad Decision by Management'.
An undefined and unstructured BDM role promotes multi-tasking and de - specialisation. A BDM, by nature, requires a broader range of basic skill sets and a significant dilution of elite skills.
A multi dimensional sales person or BDM will ultimately result in sales entropy. As a BDM becomes busier, cold calling, prospect generating, proposal writing, project and account managing, acquiring new business, and nurturing and growing a client list, etc and so forth, they become less productive and efficient as less time is spent per value component, resulting in the role becoming difficult to manage and disproportionately inefficient across multiple value components.
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Article Tags: bad decision, basic skill, business development manager, dilution, elite, entropy, models, multi tasking, multiple value, new business, proposal, sales person, skill sets, specialisation, traditional business, value components, writing project
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   EMPATHY SELLING How can I improve that first cold contact with a potential client How important is a work ethic The art and science of Downselling Are you in a BS Business |
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Who is to blame when things don't work out?
- As I already wrote on numerous occasions, working on line is a full time job.
Working on line is a blessing and a curse at the same time. Because anyone can start one without any investment, diploma's or special skills.
Due to the economy many people are struggling to pay the bills because they lost their job or the earnings no longer sufficient to pay all the bills. So they are looking for a way out. Many see a website with pictures of villa's, Ferrari's and bags of money with the promise that they can have that too. Even if they are skeptic about the romanticized pictures of villa's and Ferrari's, it is in people's nature to believe what they want to believe especially when the are in a desperate situation and many decide to go for it. Thinking "Well, I probably can't have the Ferrari and villa real soon but I will be able to pay my bills next month".
Fact is you can earn a decent pay check with working online if you look upon it as a real company in the real world. Most new company's in the the real world need a few years before they earned back their investment and are in profit. The difference is that people that want to start a "brick" company need diploma's, a business capital and a license to start one in most countries. And that is the booby trap of working online. If you start an online business without any preparation and a business plan it is very unlikely you will ever earn a descent living from it.
And you need to have a desire and passion to make thinks happen. Many people blame circumstances or programs or what ever that they are not successful. But generally speaking, in fact YOU are to blame if you are not successful.
Sure there are a lot of false gurus promoting opportunities that will only fulfill the the dreams of the program owner and perhaps some members in the top. Because the math isn't right or it is a scam. I resent people earning a living over other people's back and feel sorry for people that fall for it. But than again, people are not forced to join it. It is YOUR own decision to join something or not, and therefor YOUR responsibility.
Learning the art of internet business and social marketing is a full time job. To carve your own path to your destiny and fulfillment of your dreams is a long term thing and requires commitment and time. A lot. Having a passion keeps you motivated to overcome obstacles. Will give you the courage to tackle new challenges. It will give you the strength and drive to carry on when you have set backs. And set back will come as I know from experience. When you want to be successful with online business you have to love being online. It is a simple as that, you can't earn if you are not in your shop interacting with possible customers (and potential suppliers, read good connections).
And what is success? In my opinion success can not only be measured in bags of money. I'd rather say that the bags of money are the crown on your success. In my opinion success should be measured in little goals and achievements like make somebody enthusiastic to join your program, to master a new skill or to earn a bit of money to cover some essential expenses of your business.
A major ingredient of success is being patient and determent. Do not give up. If you hop from program A to program B all the efforts and time you spent on program A are wasted. Like knitting a sweater and quiting it to start knitting a new sweater because you can't master the pattern. Master the pattern of sweater A and you will have a nice sweater as an end result, as in a figure of speech. Or end up with a pile of unfinished sweaters of no use to you that also have drained your recourses (lol the wool) in the process of knitting.
I am very fortunate. My biggest dreams already came through. My kids and husband and myself are happy and healthy. My dream is to open a music cafe in Turkey since music is one of my passions. My second passion is social marketing and helping others to learn social marketing. So I will be financing one passion with the earnings of an other one. Can't imagine a better drive than that!
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