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The curse of the BDM

The curse of the BDM

The traditional Business Development Manager (BDM) role inherent in many sales models often turns out as a 'Bad Decision by Management'.

An undefined and unstructured BDM role promotes multi-tasking and de - specialisation. A BDM, by nature, requires a broader range of basic skill sets and a significant dilution of elite skills.

A multi dimensional sales person or BDM will ultimately result in sales entropy. As a BDM becomes busier, cold calling, prospect generating, proposal writing, project and account managing, acquiring new business, and nurturing and growing a client list, etc and so forth, they become less productive and efficient as less time is spent per value component, resulting in the role becoming difficult to manage and disproportionately inefficient across multiple value components.





The curse of the BDM - To learn more about this author, visit Trent Leyshan's Website.

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About The Author


Trent Leyshan
(Visit Trent's Website)

Trent Leyshan is founder and CEO of BOOM Sales! a leading sales consulting, sales training and sales coaching firm specialising in the development of salespeople, culture and team performance.

BOOM Sales! was created on two core foundations: passion for 'selling the right way' and a fascination with helping people achieve their full potential.

As a consultant, facilitator and keynote speaker, Trent has successfully worked with sales people and senior leaders in a wide range of organisations: the corporate sector, technology, new media, advertising, mining and resources, retail franchise, and not for profit.

He is the creator of numerous best-selling sales programs and author of the (soon to be released) book: The Naked Salesman a sales book about 'How to achieve more be revealing more of the real you!'

Trent has successfully created his own market-leading companies, and consulted with and trained some of the worlds (big and small) most demanding sales-driven organisations.

Trent resides in Melbourne Australia with his partner and two children. For more information on Trent and BOOM Sales! please visit: www.boomsales.com.au | www.trentleyshan.com | www.thenakedsalesman.com



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