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The fine line
| Guest post by: Trent Leyshan |
Article Overview: There a fine line between persistence and harassment when sending marketing related emails.
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Free Download - Find fear before it finds you By Trent Leyshan |
The fine line
There a fine line between persistence and harassment when sending marketing related emails?
Some people believe it's ‘free and easy' to send emails, they blast-them-out sometimes hundreds and even thousands at a time, hoping a tiny percentage of recipients will either buy-now or buy downstream. This approach may appear to be relatively free and easy, but there are implicit and dangerous costs associated with abusing it.
As a business owner whenever I receive an email I'm usually expecting to find something of significant ‘value' to me in my inbox - like a response from a customer or a request for my services. When I get spammed- I never read it!
In fact, because so many people abuse email my response is now so instinctive - I hit the delete button without hesitation! So, if you are serious about engaging me in a meaningful way - spam, much like thoughtless cold-calling is only going to annoy me.
Yes, email is free, but don't over use it! By abusing email with spam you will push away potential customers who in principal respect their privacy. By pushing email in your sales-process you alienate customers who simply need more time and space to consider their response.
Last but certainly not least, bombarding existing customers by sending meaningless emails containing content about you that's neither relevant nor valuable to them is only going to annoy them.
By all means harness the benefits of ‘email' but make sure you're not abusing it or your customers simply because you can.
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Article Tags: Sales Training
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   How confident are you at selling really Busy is overrated Our salespeople arent asking for the business No Cost Value Business Friendships |
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