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You're not that interesting!

You're not that interesting!

Sorry, but it had to be said. I know the truth hurts sometimes, but it's for a good reason.

You don't grow by staying in your comfort zone. Nor do you develop into more of your potential by surrounding yourself with yes-men. So let me be your contrast, at least for a few minutes anyway.

You don't create a successful business, by selling the same thing in the same way as everyone else in your space. And you certainly don't become exceptional through a lack of innovation, or proactive attempts to break convention and steer around the status quo.

Truth: You're not exciting or interesting enough for your customers to go to the trouble of seeking you out. Why should they? You're predictable, measurable and safe - just like all your competitors.  Your insights are second hand and you don't bring any WOW factor to the table. In fact, you're at the dinner table but you have nothing of any value to say.

What you need is real value and a way of being that allows you to cut-through the clutter and confusion and get to more (great) customers. The great people, who buy again and again and refer all their friends.

Is that hard to achieve? It's downright impossible if you're boring and predictable.  Find a way to be interesting. Do something crazy and off the wall. Make your company and how you sell fun enough for your team members to really buy-in to what you are selling. Hire interesting people - who are full of life, passion and conviction!

Let's be honest - you're probably not selling anything different to anyone else, maybe that's just too hard to achieve. But at the very least - how you sell can be! All it takes is some innovation and a willingness to do things radically different of fundamentally better.

How you do that is up to you - but please make it interesting - your customers deserve better and so do you.





Youre not that interesting - To learn more about this author, visit Trent Leyshan's Website.

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About The Author


Trent Leyshan
(Visit Trent's Website)

Trent Leyshan is founder and CEO of BOOM Sales! a leading sales consulting, sales training and sales coaching firm specialising in the development of salespeople, culture and team performance.

BOOM Sales! was created on two core foundations: passion for 'selling the right way' and a fascination with helping people achieve their full potential.

As a consultant, facilitator and keynote speaker, Trent has successfully worked with sales people and senior leaders in a wide range of organisations: the corporate sector, technology, new media, advertising, mining and resources, retail franchise, and not for profit.

He is the creator of numerous best-selling sales programs and author of the (soon to be released) book: The Naked Salesman a sales book about 'How to achieve more be revealing more of the real you!'

Trent has successfully created his own market-leading companies, and consulted with and trained some of the worlds (big and small) most demanding sales-driven organisations.

Trent resides in Melbourne Australia with his partner and two children. For more information on Trent and BOOM Sales! please visit: www.boomsales.com.au | www.trentleyshan.com | www.thenakedsalesman.com



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