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Trent Leyshan Articles



Find fear before it finds you

To project to others that we are always happy, having fun and in a positive frame of mind every day is just pure fantasy. We all feel pain and frustration and all of us most certainly feel fear. In fact, for many of us, fear defines who we are and our corresponding thoughts and behaviours are governed by fear's close relatives: anxiety, procrastination, stress and worry.

Stand for something - not just anything, something meaningful

Meaning helps you find passion and when you find passion amazing things start to happen. Not only do you start to enjoy what you do which is essential to longevity in any role, it also helps your customers filter through the mass of competitors in your market that are all doing and selling the same thing in the same way - to find you!

More crazy customers!

In a perfect world salespeople will much rather spend their valuable time working with in-bound opportunities as opposed to chasing them. But just because someone has made contact with you doesn't necessarily make them the perfect opportunity. People that seek-you-out are more likely to demonstrate deceptive behaviour regarding your offering. If you have read my new book, The Naked Salesman, or attended one of my sales training programs you would have heard me speak about the damaging effects that "crazy customers" impart on salespeople and businesses.

Miss Congeniality

Miss Congeniality This week Aussie model and aspiring social worker, Jesinta Campbell was decorated with the second runners-up sash in the prestigious Miss Universe pageant. She also won the award for ‘Miss Congeniality' for her sense of humour and warm personality. Good on her!

Chance favours the prepared

Chance favours the prepared

Are you really listening?

You may have heard me say, "The best way to be interesting is to be interested. The reason this principle is essential is because it makes your customers feel important. This feeling is so powerful it will help your customers filter through your competitors to find and connect with you.

Are you prepared to stick?

A few days after New Year's Day John went to gym and couldn't find a car park. He approached a gym manager to address his concerns about the gym being so busy. The manager responded in an ironic tone, "Don't worry, there will be plenty of car parks in a couple of weeks, just you wait and see."

What's the difference between telling and selling?

Telling fails to provide your customer with an opportunity to buy-in to the conversation. Moreover, the salesperson hasn't taken the time to acknowledge who the customer really is and what they need or really want, if anything at all. In essence, the salesperson is only communicating to the customer's stated need, which is usually the tip of the iceberg.

Find your Focus

In Victor Frankl's disturbing yet fascinating book, Mans Search for Meaning, he tells of his experiences as a prisoner in a Nazi concentration camp in World War II, namely, how he and some of the other prisoners defied the odds and survived this ordeal mentally and emotionally.

How do I find a passionate and purposeful mentor?

Working with a mentor is one of the most powerful things you can do for yourself in business. Being able to share your fears and frustrations, desires and aspirations with someone you trust and respect, in a safe environment, is invaluable. I only have one rule of thumb when it comes to working with a mentor: choose them wisely!

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About the Author: Trent Leyshan

RSS for Trent's articles - Visit Trent's website

Trent Leyshan is founder, CEO of BOOM!

A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. 

Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. 

He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. 

Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! 

BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships. 

 


Click here to visit Trent's website.
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More from Trent Leyshan
What would your salesrole and business be like with less fear
Buyin before you Sellin
Selling in Tough times
How to be interesting
HOW TO BE A TRUSTED ADVISOR


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