Dealing with Difficult Customers #1
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Dealing with Difficult Customers #1
Every now and then you bump into customers who just can't seem to get enough information from you. Their seemingly endless series of questions eat up huge amounts of your time - which can be particularly frustrating when you work in a very busy environment.
Why do customers do this? There can be many reasons, of course, but it's usually one of two things. The first is that your customers aren't yet comfortable with the product or service you're offering, or the information you're providing. They're looking for reassurance that they're making good decisions.
The second reason is that they may not be entirely sure what they're looking for in the first place. They are attempting to determine their own needs by trial and error. Whichever the case, the solution is the same -- you need to take control by asking relevant, directed questions. Try to uncover what is truly important to them, so that the information that you provide is both relevant and persuasive.
The skill of answering customers' questions with directed questions of your own is perhaps the most valuable skill you can ever master. It helps you maintain control in a sales or service interview, and reassures your customer that you care, and are on the right track. For example, if your customer asks, "What's the difference between these two things?" you might respond with, "There are a number of differences. What will you be using it for?" The customer goes from asking questions to answering questions, and you, the serviceperson, have greater control over the conversation. You'll be amazed at how quickly this technique can turn "difficult" customers into loyal, long-term customers.
Dealing with Difficult Customers 1 - To learn more about this author, visit Shaun Belding's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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