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The difference between a rut and a grave

Guest post by: Kirk Kjellberg

Article Overview: How do you know if your stuck in a rut or how to get out? Check this informative article to see the difference between a rut and a grave...

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The difference between a rut and a grave

“The difference between a rut and a grave...

is their dimensions.” This statement made famous by Ellen Glasgow in the early 1900's is still quoted today with regularity. Today in business we must look at the idea that a small rut can become a deep grave with extraordinary speed and brutality. How do you recognize a rut? Is thesales presentation you’re making today the same one you've been making for the last 5 years? How about the way you pack and ship your products? Is your human capital up to date?

Humans are intrinsically very rut oriented. It is nature’s survival tools at work. In ancient times, ifyou ate something yesterday that did not make you ill or kill you, you were automatically programmed to eat it again. Ruts equaled survival to an extent. What worked in ancient times won’t feed the bulldog today, so lets look at what practices exist in your everyday work world that aren't working.

While flat and declining sales numbers are a reality in economic downturns for a great many companies, you need not share their fate. Changing it up right now is where you can begin to change the descent from rut to grave. It is truly the best of times to be looking for the best asset any company ever has, great new people. Never has there been a time where there are such great brains available at rock bottom prices. Providing you follow proper protocol, the time has never been better to let go of any dead weight employees that were more easily carried by the currents of a better economy.

Do you have sales people hitting the streets with no new tools in their tool belts; this is also a great time to seek discounts to revamp potentially tired sales materials. How about that website? Was it built in 1998 by your brother in-law? Are you learning search engine optimization skills so you can be found on the Internet or "hiring up" with someone who already has them?

Can you, as Tim Ferris, author of the 4-Hour Work Week suggests, ditch whole segments of your operation in favor of an outsource company that does things better, faster or cheaper than you do?

To decide which direction you're headed in you can use an easy to employ tactic made popular by my mentor, business trainer extraordinaire Brain Tracy. Even though I am usually quite allergic to acronyms, I use this one often: K.W.I.N.K! It stands for Knowing What I Now Know. KWINKING is my new favorite pastime. I used the KWINK philosophy and asking myself: Knowing what I now know, what should I do within my career? The answer was that I needed to step down as General Manager of a realty company of which I am still an owner. Knowing what I now know, I had to face the fact that I would never be able to create the burning desire for the business, necessary to grow the business.

Low and behold, at nearly the same moment I made this decision, a person within our organization came forward wanting more involvement. She now does my job better than I would have and our cost of doing business dropped dramatically. I also need a new job so I am back to doing what I love to do, more writing, teaching, speaking and inventing. Funny how it all works out!

Now is the time to check that Rut Altimeter and see if you and or your company are working your way up to green pastures or heading for a more grave type depth. Shake, shake, shake it up. I’m shaking it up, and yes it causes some anxiety to make big changes, but today, growing and changing is the only way of avoiding your own (business) funeral!

Kirk Kjellberg

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About the Author: Kirk Kjellberg
RSS for Kirk's articles - Visit Kirk's website

Kirk Kjellberg, has thirty years of business operations and sales experience. A published author and seasoned salesperson and sales manager himself, he has worked for giant companies such as Waste Management, Inc., training companies such as Dale Carnegie Training, Inc. as well as several entrepreneurial pursuits of his own. Being exposed to and trained in both coaching and consulting disciplines combined with his extensive sales experience is a definite advantage to the reader, as Kirk delivers a dual path experience that combines the best of both worlds.. To succeed you must be able to sell, period.

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More from Kirk Kjellberg
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How to kill a drama queen
The difference between a rut and a grave
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