Nine Ways To Jazz Up Your Sales Presentations
Nine Ways To Jazz Up Your Sales Presentations
talking with customers. When asked to deliver a presentation standing up,
the dynamics can change dramatically for you if you're not prepared. You
can easily make every stand-up presentation a conversation with your
audience, regardless of size. Here's how.
The two most memorable parts of a stand-up presentation are the
beginning and the end. The four easiest and most powerful ways to begin
and end your presentations include:
1. Start with an exciting quotation that you can link to your presentation.
2. Begin your presentation with a compelling statement. Seven years ago,
I gave a sales presentation titled, The 12 Best Ways To Increase Sales,
Earn More Money, And Have More Fun. I began my presentation with,
"There¡¯s not a single thing I can do for you today, to show you how to
increase sales, earn more money, and have more fun. Not one thing ladies
and gentlemen, I'm going to share 12 creative ideas with you today."
3. Start your sales presentation with a rhetorical question that creates a
transition into your presentation.
4. One of the best audience grabbers is to start your sales presentation
with a short story. Beginning your presentation with a success story that
involves someone in your audience is even more powerful.
The next time you're preparing how to begin and how to end one of your
sales presentations consider one of these proven approaches.
Now, here are nine ways to jazz up your stand-up presentation skills. These
nine tips will take your public speaking skills to a new level. Here they are:
1. Always prepare and rehearse the first 25 words and the last 25 words of
every presentation. Practice your spontaneity until it sounds spontaneous.
2. Start with your expectations. Tell them specifically what the take-aways
will be early in your presentation.
3. Never read your presentation. Never. No exceptions. It's the quickest
way put your audience to sleep.
4. Show that you're alive by being animated. Remember it's easier to be
yourself than trying to impersonate someone else.
5. Pay attention to your hands. Nothing will make you look more awkward
than unnatural hand movements.
6. Keep slides to a minimum. They should emphasize and reinforce your
key points - not tell your entire story.
7. Use large type, so everyone in the room can clearly see what's on the
screen. Darken the screen as often as you can. You want the audience
looking at you - not at the screen.
To darken the screen hit the letter "B" on the keyboard. Hit the letter "B"
again to turn the screen on.
8. Don't worry about making mistakes. Actually, mistakes make you
human. Have fun, sharpen your sense of humor, and be sure to tell stories.
Your stories are the quickest way for your audience to connect with you.
9. After every presentation ask yourself, "How can I do it better next time?"
Then next time, be sure you do it better.
Take it from someone who gives a lot of sales presentations, and had to
overcome a fear of public speaking, these nine suggestions really work.
Adopt these as your own and I'll bet your next stand-up presentation will
stand-out!
Jim Meisenheimer is the former Vice President of Sales and Marketing
for Baxter International and is the creator of No-Brainer Sales Training.
His sales techniques and selling skills focus on practical ideas
that get immediate results. You can discover all his secrets by
contacting him at (800) 266-1268 or e-mail: jim@meisenheimer.com
Nine Ways To Jazz Up Your Sales Presentations - To learn more about this author, visit Jim Meisenheimer's Website.
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Most salespeople are strong conversationalists when sitting down and
talking with customers. When asked to deliver a presentation standing up,
the dynamics can change dramatically for you if you're not prepared. You
can easily make every stand-up presentation a conversation with your
audience, regardless of size. Here's how.
The two most memorable parts of a stand-up presentation are the
beginning and the end. The four easiest and most powerful ways to begin
and end your presentations include:
1. Start with an exciting quotation that you can link to your presentation.
2. Begin your presentation with a compelling statement. Seven years ago,
I gave a sales presentation titled, The 12 Best Ways To Increase Sales,
Earn More Money, And Have More Fun. I began my presentation with,
"There¡¯s not a single thing I can do for you today, to show you how to
increase sales, earn more money, and have more fun. Not one thing ladies
and gentlemen, I'm going to share 12 creative ideas with you today."
3. Start your sales presentation with a rhetorical question that creates a
transition into your presentation.
4. One of the best audience grabbers is to start your sales presentation
with a short story. Beginning your presentation with a success story that
involves someone in your audience is even more powerful.
The next time you're preparing how to begin and how to end one of your
sales presentations consider one of these proven approaches.
Now, here are nine ways to jazz up your stand-up presentation skills. These
nine tips will take your public speaking skills to a new level. Here they are:
1. Always prepare and rehearse the first 25 words and the last 25 words of
every presentation. Practice your spontaneity until it sounds spontaneous.
2. Start with your expectations. Tell them specifically what the take-aways
will be early in your presentation.
3. Never read your presentation. Never. No exceptions. It's the quickest
way put your audience to sleep.
4. Show that you're alive by being animated. Remember it's easier to be
yourself than trying to impersonate someone else.
5. Pay attention to your hands. Nothing will make you look more awkward
than unnatural hand movements.
6. Keep slides to a minimum. They should emphasize and reinforce your
key points - not tell your entire story.
7. Use large type, so everyone in the room can clearly see what's on the
screen. Darken the screen as often as you can. You want the audience
looking at you - not at the screen.
To darken the screen hit the letter "B" on the keyboard. Hit the letter "B"
again to turn the screen on.
8. Don't worry about making mistakes. Actually, mistakes make you
human. Have fun, sharpen your sense of humor, and be sure to tell stories.
Your stories are the quickest way for your audience to connect with you.
9. After every presentation ask yourself, "How can I do it better next time?"
Then next time, be sure you do it better.
Take it from someone who gives a lot of sales presentations, and had to
overcome a fear of public speaking, these nine suggestions really work.
Adopt these as your own and I'll bet your next stand-up presentation will
stand-out!
Jim Meisenheimer is the former Vice President of Sales and Marketing
for Baxter International and is the creator of No-Brainer Sales Training.
His sales techniques and selling skills focus on practical ideas
that get immediate results. You can discover all his secrets by
contacting him at (800) 266-1268 or e-mail: jim@meisenheimer.com
Nine Ways To Jazz Up Your Sales Presentations - To learn more about this author, visit Jim Meisenheimer's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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