Run And Hide

"Run and hide" is what Dan Kennedy talked about in his new Special Report.

He said, "When there is an environment of great uncertainty, disruption and fear, people tend to do one of two things: run and hide, paralyzed!" I will cover his second point in a future newsletter.

These are tough times. People are frightened. Everybody knows somebody who's out of work.

Most people are loaded with debt. I guess it makes nothing but good sense to have a 60" HDTV on your credit card and no money in the bank.

People who have jobs are working harder to cover for the less fortunate who have lost their jobs.

Just remember this - the top salespeople in any organization are seldom the first to be let go.

If you're not one of the top salespeople in your ccompany - what are you waiting for?

Don't expect improved sales performance tomorrow, if you're relying on what you did yesterday!

During good times it's okay to sell your products and services. During tough times people need hope.

So that means you should start selling hope if you want to start selling more today.

Ask questions to find out what keeps your sales prospects and customers up at night.

Don't be so concerned about selling product features and benefits today, shift gears and start selling solutions to explicit problems your sales prospects and customers are dealing with.

And if you're not sure what the word "Explicit" means - look it up in your dictionary.

The thing about being down is - it's up to you to pick yourself back up again.

You need a source of sales inspiration!

You need a source of sales motivation!

You need a source for new selling ideas!

You need a source for sharpening your selling skills!

It's been said that "Choice not chance determines your destiny." I believe this to be true.

In fact, it's more true today than ever before.

You and I are where we are today because of the choices we've made in the past.

The choices you make today will affect and influence where you are tomorrow.

You can run and hide or be bold, brazen, and brave!

Choose wisely my friends!