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Sales Tip - Being Different Can Astonish Your Customers

Written by: Jim Meisenheimer

Article Overview: What does it take to astonish your customers? Not much. So many customers are under-whelmed, they react positively to the little things salespeople do for them. Keep reading for specific examples.

Sales Tip - Being Different Can Astonish Your Customers

Being better starts with you being different.

The difference is you.

Let me give you an example. One of the things I dislike doing the most is
flying. It would be easy for me to go off on a lengthy sidebar on this subject -
but I won't.

The airlines don't know anything about customer service, pricing, and
supply and demand. They know how to overbook flights. They do know
how to pack 2.5 ounces of peanuts into a hard to open foil pouch. And they
are masters at losing luggage.

I had to get that off my chest!

I read an article recently about a United Airlines Pilot, Capt. Denny
Flanagan, who knows who customers are and how to treat them. He
seldom loses sight of this.

Here's a short list of the little things he does for his passengers:

He takes cell phone pictures of pets that are on his plane. Yeah and he
shows these pictures to the pet owners. A very nice touch.

He asks the flight attendants to raffle off 10% discount coupons and
unopened bottles of wine.

He writes notes to everyone in First Class on the back of his business
cards.

When flights are delayed and diverted - he'll find the nearest McDonald's or
snack shop so he can handout some snacks.

When he has unaccompanied kids on his flights he'll call the parents from
the wild blue yonder with updates - especially when there are delays.

According to passengers, he does these same little things on every flight.

Capt. Flanagan is United's one man PR department.

He's doing no-brainer common sense customer service things that make
people feel better about their flight and about United Airlines.

Astonishing isn't it?

Now can you imagine if an entire airline committed to this type of customer
service what would happen to revenue?

When time permits - give this some thought. Create a list of 6 little things
you can do to astonish your customers. This is a terrific sales tip.

Astonished customers are likely to pay more too. And why not? Being
astonished is not an everyday occurrence for me. Is it for you?

If you need help astonishing your customers you'll get some good ideas
from my most popular CD titled, "35 Ways To Differentiate Yourself In A
Competitive Marketplace." You'll find it at my website.

Do something to astonish your customers today . . .

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Article Tags: Capt Flanagan, customer service, Denny Flanagan, flight, United Airlines



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