Have you ever been to Augusta Georgia to see the Masters tournament?
Tickets are very hard to come by. Prior to this year I never had a chance to go. And this year I had two chances.
I was invited to go to the practice round on Monday. Had to decline because of a conflict. A couple of weeks ago an old friend called with tickets for the Wednesday practice round and the schedule was clear so I jumped at the chance.
Three days before the Masters, Chuck my old friend with the tickets called and said his 87-year-old mother had a bad fall. He was going to drive up to Buffalo and spend a couple of days assessing her situation.
He FedEx'd the tickets to me in case he wouldn't be able to attend.
He couldn't, so Bernadette my wife, went with me to the Masters. Needless to say we had a terrific time and packed away some memories that will last a lifetime.
Augusta National is everything everyone says it is and more - so much more.
The flowers are always blooming and beautiful. The fairways are manicured like nothing I've ever seen before. The fairways are very narrow and the greens are all intimidating. It's just simply awesome!
By now you know that Phil Mickelson won this year's Masters. What you may not know is that Phil has won a major tournament in three consecutive years.
Only Tiger Woods has done the same thing during the last 20 years.
It's special.
I couldn't help taking away some thoughts and ideas related to your world of sales.
Everything at Augusta National is done First Class! You won't see any gouging of customers. In fact you can get a sandwich for $1.50 and a cold beer for two bucks.
Tickets for the Masters Tournament are impossible to get. We spoke to a woman who was on a waiting list for 17 years and she didn't seem to mind.
The more difficult it is to get, the more most people want it. This illustrates the law of scarcity which based on my observations most salespeople totally ignore.
Everything at the Masters was systematized. All streets leading to and from the golf course were clearly marked. They had a hard to beat system for all the concessions. The merchandise shop, where hats, shirts, and everything else were flying off the shelves had a system. They even had a system for getting in and out of the washrooms.
I observe lots of entrepreneurs in my line of work and it seems that a large number of you prefer a helter-skelter approach to selling instead of one that is systematized. If your approach to sales has become helter-skelter and is in need of a little systematizing this CD, "Are You Complete To Compete"
is a good resource for you, to get you started in the right direction.
Visit here to get your copy:
www.kickstartcart.com
It's impossible to go to the Masters without taking home a bunch of memories.
I have mine, Bernadette has hers, and I won't share them all with you. But there is one, the way my mind works, that is noteworthy. I saw Gary Player hitting golf balls on the practice range.
He has won 166 golf tournaments worldwide. He won 24 on the PGA Tour. He won 19 on the Senior/Champions tour. He ranks fourth with nine wins in the four major tournaments. He's only one of five players in the world to win the Career Grand Slam (Winning all four major events) including Gene Sarazen, Ben Hogan, Jack Nicholas, and most recently Tiger Woods.
Gary player is the only golf professional in the 20th century to win the coveted British Open in three different decades. In the process he estimates he's flown 14,000,000 miles.
One of my take away memories is watching Gary Player, who is 71 years old, still hitting balls at the practice range to sharpen his skills.
For me that gives new meaning to the old saying "Practice makes perfect."
As good as he was and as good as he is - he still trying to improve.
That's a lesson and a huge sales tip for all of us.
Start selling more . . .
Jim Meisenheimer Jim Meisenheimer publishes The No-Brainer Selling Tips Newsletter, a fresh and high content newsletter dedicated to helping you grow your business and multiply your income.
Use this link to sign-up for Jim's F-R-E-E No-Brainer Selling Tips Newsletter and to get your copy of his Special Report titled, "The 12 Dumbest Things Salespeople Do."
www.meisenheimer.com
Sales Tip From The Masters Golf Tournament - To learn more about this author, visit Jim Meisenheimer's Website.
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