Sales-Moxie - you gotta have it if you want to start selling more.
Do you know the origin of the word Moxie? I didn't think so!
A brief lesson in history. Dr. Agustin Thompson was born in 1835. He enlisted in the Union Army and was given the rank of Lieutenant Colonel.
After the war he studied medicine and developed the largest medical practice in New England.
He left his prosperous medical practice to work on a new product he called "Moxie Nerve Food." This "Moxie product" was a mixture of gentian-root extract, from South America, that a Lieutenant Moxie gave to Dr. Thompson.
The product was sold as a health beverage and a medicine. Apparently "Moxie" caught on like wildfire and sold 543,000 cases in 1895.
Referring again to my dictionary it states that if you have "Moxie" you have nerve, courage and energy. Other experts say "Moxie" describes people with courage, guts, nerve and savvy.
One final definition says to have "Moxie" is to have skill or know-how.
Dr. Thompson leaves a thriving medical practice to start a company called "Moxie." He was an entrepreneur long before the word ever existed. He certainly was savvy, had nerve, displayed courage, and to be sure had guts.
I believe, to be outrageously successful in sales, and why would you settle for anything less than that, you must have "Moxie."
You need to know what you don't know. What you don't know could be opening your customers' doors for your competitors.
You can only discover what you don't know with continuous and intentional learning.
You have to display courage by taking risks and doing things you've never done before.
You have to have guts to relentlessly pursue the big deals in your sales territory. The big sales prospects won't come looking for you.
Keep stretching yourself.
Keep growing.
Keep learning.
Keep bouncing up after you get knocked down.
Keep selling benefits and solutions your sales prospects are craving.
And remember you only have to be a little better to become a lot more successful - that's a Meisenheimerism worth remembering.
Start selling more today and everyday . . .
Sales-Moxie . . . You Gotta Have It To Succeed In Sales - To learn more about this author, visit Jim Meisenheimer's Website.
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