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Selling Mojo Improves Results

Guest post by: Jim Meisenheimer

Article Overview: Selling mojo improves results especially when the economy is soft and your customers are demanding. Discover 3 ways to add selling mojo to your sales effort every day.

Selling Mojo Improves Results

Selling mojo can improve your selling results. Do you burst into every selling day with enthusiasm?

What kind of specialness do you offer your sales prospects and customers?

Is your attractor factor working like a magnetic force for you?

Now's the time . . .

Here are three ways you can add selling mojo to your daily routine.

1. Establish a written goal to make 3 more quality face-to-face sales calls every week.

Yeah I know what you're thinking - this is impossible for you to do. Well maybe it's not so impossible.

Before you start thinking it's impossible let me show you what the outcome would be if you did make 3 more sales calls every week. Let's do the math together.

This can have a huge impact on your selling results. For example - if you typically makes 6 sales calls a day that adds up to 24 per week, leaving one day as an office day. That represents 1200 sales calls a year.

When you make 3 additional sales calls a week that will increase your total sales call productivity by 12.5%. That's a staggering number.

If you only make 2 additional sales calls a week that will increase your total sales call productivity by 8.3%.

This little tweak can have a big impact on your selling results and your personal income.

Go on and give it a try.

2. If preparing sales proposals is something your sales prospects and customers expect you to do for them, go out of your way to add value. Just when you think your sales proposal is ready to be delivered, create three more ways you can add value for your sales prospects and customers.

Sure, this isn't an easy task for you and will require some additional homework but I guarantee it will be worth the extra effort for you.

Here are some ideas. What can you include as a no charge add on? What special service can you provide at no additional cost? What can you do to put a smile on your customer's face?

This requires some original and creative thinking on your part. It beats being boring, bland and predictable.

What can you do for your sales prospects and existing customers that no one else is doing for them? Just taking a few extra minutes thinking about this question will get your creative juices flowing in the right direction.

Give it a shot!

3. Make one extra phone call everyday to an existing customer.

Sure you're busy. Stop doing what's ordinary and start doing what's extraordinary if you want to have an immediate and lasting impact on your sales prospects and customers. Of course this is not for the weak and timid.

Ask this bold and courageous question.

"What can I do to make today a better day for you?" You bet it's going out on a limb - but isn't that where the fruit is?

No doubt no one has ever asked him this question before. Who knows where this question will take the ensuing conversation?

Though one thing is certain. He knows you care.

Next . . .

If you read the business section of your daily newspaper you're probably seeing signs that the economy is strengthening and that companies are starting to hire again. It's about time!

Are you poised to pivot with the improving economy?

Now's the time to exercise your mind to avoid any complacency about selling.

Now's the time to shake up your thinking about selling.

Now's the time to stop procrastinating and get the important things done first.

Now's the time to start selling smarter.

Now's the time to get some selling mojo.

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Article Tags: sales calls, sales prospects, selling, selling mojo



Related Forum Posts
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
Run a major competition - You beat me to the punch LoveInventions! I was just on my way to post this! The idea is simple: run a competition for a major prize to get people posting. In this case Darren put up a $729 Nikon DSLR up for grabs as the top prize. The winner was selected randomly and each post you wrote gave you another chance to win. [quote:1nc4sv0r]The Goal - the aim of the exercise was simple. To sign up new members to my forum and increase page views. My hope was to have a bumper month but also get new members signed up to have an ongoing impact on overall activity going forward.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: Traffic - Over the full month traffic was increased 66.7%.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: New Members - Recruiting new members to the forum was another goal of the competition. We’d had an influx in January of 1803 new sign ups as a result of a previous smaller competition but since had been around the 1200 per month. April however saw a boost in numbers by an extra 2823 members.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: Activity - Another bonus related to increased traffic is the increases in user activity on the forum. Here’s the increase in new ‘threads’ to the forum (up from the 1500’s to just over 4000 for the month). And here is the increase in new posts (up from 1400 per month to over 43000 for the month).[/quote:1nc4sv0r] [quote:1nc4sv0r] The Downside So far it’s sounding fairly rosy isn’t it. Increases in traffic, members, activity and even earning are all good. However there was two downsides. 1. Moderation Workload - I have an amazing team of moderators to DPS but the month of April was the hardest that they’ve ever worked. I totally underestimated the extra load upon them in setting up this competition. It has made me reconsider how I run future competitions. 2. Impact upon Quality of Reader Interaction - over all the increased activity of the site brought in some wonderful new members who are interacting on the site with genuine interaction. However a small number of new members were just there for the competition - even though I made it clear that spammy entries wouldn’t win. This impacted moderators workloads but also the overall morale on the site a little. I think we managed to contain it but again - next time I run a competition it’ll not be based upon post numbers but rather some sort of quality level of interaction.[/quote:1nc4sv0r] What do you guys think? Is it worth testing out? Considering we already give out over $1,000 in month prizes, what would be the ultimate prize that we award at the end of the competition?


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