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The Secret To Getting Prospects and Customers To Buy Your Products

Guest post by: Jim Meisenheimer

Article Overview: Learn the secret to getting prospects and customers to buy your products and services. It's not what you think it is!

The Secret To Getting Prospects and Customers To Buy Your Products

I've always been impressed with salespeople who have success written all
over their face.

That face or facial expression has a tremendous influence over the people we
meet day in and day out!

I'm only guessing at this but I believe most salespeople could immediately
increase their sales by 30% if they an a

simple on/off switch.

Yeah - this on/off switch would be used before and after every sales call.

I'm not sure why, but many salespeople truly believe their personalities are
sufficient to win all the business - no

special preparation necessary.

Why prepare?

You're bringing all of your experience to the sales call.

You're bringing all of your education to the sales call.

You're bringing all of your brains to the sales call.

You're bringing all of your attitudes to the sales call.

You're bringing all of your personality to the sales call.

Simple reasoning suggests why do anything else?

Well you can chase prospects and customers or you can attract them.

Just showing up has never been enough and now with global competition and
web competitors lusting for your business,

you best be seeking ways to take your selling skills to the next level.

And be careful - you probably think your selling skills are at a much higher
level than they actually are. You aren't

the judge - your prospects and customers are.

Look the secret to getting more people to buy your products really works.

This secret is easy to do.

This secret has an unbelievable power to attract business.

Let me digress for a minute to give you an example.

The cruise ship pulls into a Turkish port for a one day visit.

Bernadette and I get off the ship to see the sights and do some shopping - the
shopping is her idea.

We're not 500 yards from the ship when Bernadette does a 90 degree turn to
check out a jewelry store display case.

She's eye-balling everything in the display - especially the bracelets.

Remember we're still outside the store. Behind the display case is a sheer
curtain.

As we're looking at the stuff - the curtain parts and out pops one of the happiest
faces I've ever seen.

He was gesturing. He was nodding his head. He was pointing at things my
wife was looking and kept smiling, pointing

and nodding. He had the look that every sales person should have when
working with their customers.

Dr. Bernadette Meisenheimer, is no easy target. She's got street smarts. She
know how to deal with people.

Nevertheless - she says to me, "Let's go in the store - he's expecting us to."

So in we go - because the sales person was expecting us to.

Imagine just before your next sales call you turned on the switch.

You turned on the switch to smiling.

You turned on the switch to positive thinking.

You turned on the switch to positive expectations.

You turned on the switch to solving your customer's problems.

You turned on the switch to high energy and lots of enthusiasm.

You see it's because very few people are always smiling, always thinking
positively, always have positive expectations,

always focused on solving problems, and always have high energy and lots of
enthusiasm - that you have to turn it on,

you have to turn the switch on.

This switch is not automatic - it's manual and you have to turn it on.

The secret to getting more people to buy your products and services is as easy
as A, B, C!

Try saying "SHOW TIME" before you open the door to your next sales call and
see what a difference it makes.

It's "SHOW TIME!"

You'll have success written all over your face - as soon as you say "SHOW
TIME."

Jim Meisenheimer is the former Vice President of Sales and Marketing
for Baxter International and is the creator of No-Brainer Sales Training.
His sales techniques and selling skills focus on practical ideas
that get immediate results. You can discover all his secrets by
contacting him at (800) 266-1268 or e-mail: jim@meisenheimer.com

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Article Tags: selling skills



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