You Cant Afford Average Salespeople
You Cant Afford Average Salespeople
"Move your sales division from average order-takers, to excellent product peddlers, to collaborative problem-solvers. Typically, this will increase company sales from 20 to 200 percent or more. Average salespeople listen from an 'agree/disagree' position. To them, selling is a battle with prospects. It is critical instead, to move them from the friendly, problem solver/technical advisor relationship, to one of genuine collaboration with high-level prospects, making it almost impossible for competitors to penetrate existing accounts - even with slick marketing.
You Cant Afford Average Salespeople - To learn more about this author, visit Dave Mather's Website.
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(NC)-If your salespeople appear to be satisfied with current sales, are too busy to establish new accounts, or don't recognize the need to develop their selling competencies - the cost to your company, according to industry data, can be as high as twice their current sales volumes. Your business simply can't afford an average sales team.
"Move your sales division from average order-takers, to excellent product peddlers, to collaborative problem-solvers. Typically, this will increase company sales from 20 to 200 percent or more. Average salespeople listen from an 'agree/disagree' position. To them, selling is a battle with prospects. It is critical instead, to move them from the friendly, problem solver/technical advisor relationship, to one of genuine collaboration with high-level prospects, making it almost impossible for competitors to penetrate existing accounts - even with slick marketing.
You Cant Afford Average Salespeople - To learn more about this author, visit Dave Mather's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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