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Executive Level Positioning

Guest post by: Todd Willard

Article Overview: Positioning yourself in both a horizontal and vertical level with regards to your co-workers before evening reaching the executive level and the importance associated with it.

Executive Level Positioning

In any sales opportunity it is critical to position yourself in the account as high and wide as possible in the organization. What this means is positioning yourself in the opportunity as high vertically as you can - with the highest-level executives that you can in each department of the organization. In addition, you will want to position yourself horizontally in the opportunity as well by connecting with at least one individual in every department in the organization. This vertical and horizontal positioning approach will assist you in positioning yourself at the executive level moving forward.

WILLARD'S WISDOM

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Article Tags: Executive Level Positioning, Sales, Sales Meetings, Sales Presentations



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