Tweet

The Sales Meeting Objective – Is It Mutually Beneficial?

Written by: Todd Willard

Article Overview: Being sure to define the benefits associated with the products and services that will impact the businesses involved before the meeting takes place. This is done through various asepcts including, but not limited to increasing revenues, decreasing business expense, improving productivity, enhancing marketing, improving technology capabilities, improving security protection.

The Sales Meeting Objective – Is It Mutually Beneficial?

All sales meetings should have a clearly defined objective defined at the beginning of the meeting and shared with the buyer - in addition to clearly articulating an agenda for the meeting as well. The sales meeting objective should be mutually beneficial in that the buyer is in attendance to determine whether or not the seller has anything in their product portfolio that the buyer will want to buy.

The seller on the other hand will be gathering as much information as possible in order to determine whether the seller may have a product or service that the buyer may want to buy.

The buyer is looking for products and services that will impact the business in terms of increasing revenues, decreasing business expense, improving productivity, enhancing marketing, improving technology capabilities, improving security protection.

The seller is listening for information that will allow them to differentiate themselves, when they go into the presentation meeting with the proposal, where they can demonstrate how their products and services will help the buyer's company increase revenues, decrease business expense, improve productivity, enhance marketing, improve technology capabilities and improve security protection.

As a result, the meeting objectives for both the seller and buyer should be mutually beneficial.

Willard's Wisdom

Related Articles
  Lead by Example: Do As I Do
  The Mind of the Customer
  Sales Call Objective
  Clear Direction or a Firecracker? - Insurance Sales Training
  Successful People Think Win-Win In Conflict Situations

Article Tags: executive sales, sales, sales meetings, sales training, selling



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
I could use some help with my Marketing Plan Objective - Hi guys, Well I'm off to the UK be back to work on April 10th. In the meantime, I could use some help. My Marketing Plan Objective is definitely not SMART. It doesn't have anything specific, or measurable, it is achievable, it is realistic and it is timed. You're help will be appreciated. Hope to tallk to you in April and see you in May. Judi
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: How do you budget your life? - Here is my financial management categories for today: 15% Long Term Savings; 10% Home Expenses; 45% Business and Marketing charges; 10% Friends (Meeting); 20$ Scientific and Law Books. But this will change when it is August or September. Orxan
Re: Does it help to join business groups? - I think so, yes, if you can join the right group, then it can be beneficial. Meeting other entrepreneurs in various fields and industries, some are long-time entrepreneurs, others have just started, each one can learn something from the other. Business groups are great platform to get support too, especially if you want to raise a particular question. Forums like these make it easier to get help and at the same time, contribute your own insights for others. It's a give and take thing:)


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling On Ebay The Good The Bad And The Ugly

Sales Training – Top Salespeople Are Not Dunces

Bootstrapping Your Start Up Business.

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.