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Guest post by: Todd Willard Become an Author

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In terms of being perceived as a "professional" sales person, I would like to quote Vince Lombardi, the great coach of the Green Bay Packers who once said: "Winning is not a sometime thing. You don't win once in awhile. You don't do things right once in awhile. You do them right all the time." As a sales person, it is our job to win business for our company. I will submit to you that it is important to ensure that we are winning it in the right way. A misconception about sales individuals is that they are out to win business at all costs. Again, this is a small percentage of sales reps that approach business with this mentality.

If we use Mr. Lombardi's approach to winning, there are some key traits that the professional sales person will always demonstrate:

Integrity

Honesty

Respect

WILLARD'S WISDOM

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