Ian Traynor Articles
The Thousand-Year-Old Sales Technique - Click To Read Article
The carpet soukes in Morocco provide a valuable demonstration of sales techniques, showing that there\'s nothing new under the sun!
Selling The Sizzle Not The Steak - Click To Read Article
Many sales people fall into the trap of trying to sell the features of a product. But that\'s not what people buy. Here\'s an exercise to help you to avoid making this mistake..
Paint A Word Picture - Excite Your Customer - Click To Read Article
So many sales pitches are boring. But you can bring your selling to life by painting pictures in words to excite your prospective customer.
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