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The Perfect Presentation By Mike Le Put

Written by: Mike Le Put

Article Overview: Many potentially great sales people fear giving presentations. For the really great salespeople it is an essential part of the job. Once mastered this one skill can rapidly increase your confidence, your sales, your earning, your job satisfaction, and your value to the organisation.

The Perfect Presentation By Mike Le Put

The Perfect Presentation
by Mike Le Put

Imagine having the skills and confidence to deliver powerful inspiring and persuasive presentations. Presentations that will captivate your audience and deliver results.

As you climb the corporate ladder your ability to communicate your ideas and motive your audience will be a key determinate in your success.

Sir Winston Churchill said if you can speak you can do anything.
He used his skills to motivate a nation at war.
Billy Connolly uses his to make people laugh.
Two extremes but both using tried and tested methodologies of verbal and non-verbal communication to achieve a goal.

So how do you get started on a great presentation? Well it starts with these questions.
Why am I doing this?
Why am I giving this presentation?
Who am I going to give it to?
What do I want to happen as a result of the presentation?
What has to be in the presentation to make that happen?

The next step is to use RADAR

R = Research.
Do your homework. Find out:
Who is going to attend?
What are their objectives?
What is their level of expertise?
What information do they need?
Have you got or where can you source that information?
Why should they attend?
What Questions will they ask?
What’s in it for them?

A = Attention
How are you going to grab their attention?
Standard methods would include:

Rhetorical questions
How many of you have ever been late to a meeting?
The question does not require an answer. It is designed to get their attention and open the way for a solution to time management.


A visualisation of the future
Imagine a time when each and everyone of you will be able to……

By making e vision attractive to the audience you will grab their attention

Statistics - True and related to the topic.

1.2 million people do it every day.
It happens in 700 countries and it takes place at exactly the same time in every country. This again is designed to grab attention and to get the audience asking, What is it? Tell me more.

The D in our RADAR formula stands for:

Desire.
How do you build a desire in the audience to want to listen and take action?
The answer is involve to solve. Make them feel part of it. And focus on what’s in it for them.

A is for Action
What action do you want your audience to take as a result of this presentation?

How are you going to make that happen?

If you want them to join the golf club. Give the presentation at the club.

If you want a commitment to the next stage of the sales process, you must
sell the benefits and ask for the commitment.

If you want them to sign and order have the order written out ready to sign.


R = Recap
What we have covered is …….
The main features are …….
The benefits to you are …..
And the next step is……


Another simple formula is
Tell them what you’re going to tell them.
Tell them
Then tell them what you have told them

Death by Power Point
Remember visual aids are there to support you, not do your job for you.
Don’t overuse this powerful aid.

Many potentially great sales people fear giving presentations. For the really great salespeople it is an essential part of the job.
Once mastered this one skill can rapidly increase your confidence, your sales, your earning, your job satisfaction, and your value to the organisation.
For more information call MLP Training 01635 552151 or visit www.mlptraining.co.uk.

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