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Corey Sommers Articles

Written by: Corey Sommers

Five Ways to Boost Sales Using Visual Storytelling - Click To Read Article
Ever heard the term "Death by PowerPoint?" This has become a common way to describe the lack of interactivity and boredom engendered by slide presentations. You've only got one chance to stand out from the crowd, and slides aren't the answer. Here are five ways salespeople can boost performance using "visual storytelling" instead of slides. Whether using a whiteboard, a flipchart, the back of an envelope or a tablet PC via desktop sharing software, savvy salespeople are now using the visual storytelling approach to engage with prospects in a way that will set them apart from the competition.

The Art of Whiteboarding a Sale - Click To Read Article
When we train enterprise sales people how to use a whiteboard to have a compelling, consistent and confident interaction with customers and prospects, we often hear, “I’m terrible at whiteboarding”, or “I have awful penmanship.” At the end of our half-day or full-day whiteboard symposiums, however, participants surprise themselves when they realize they now have the confidence to go pitch their company’s whiteboard story to C-level buyers the very next day. By following some very simple best practices, an awkward and “one-way” presentation can be turned into an engaging and fully interactive dialogue.

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About the Author: Corey Sommers
RSS for Corey's articles - Visit Corey's website

Corey Sommers is co-founder and CMO of WhiteboardSelling (www.whiteboardselling.com), a leading provider of sales enablement solutions. Corey has more than 15 years experience in sales and channel enablement, account manager certification and training, and competitive intelligence. He is passionate about bridging the gap between marketing and sales within large organizations. Prior to founding WhiteboardSelling, he developed and executed VMware's channel enablement strategy globally, across VARs, OEMs, Distributors, ISVs, and Corporate Reseller channel segments. He had shared responsibility for sales enablement and training for BMC Software's world-wide direct sales organization. Corey was also founder of Ventaso, a leading provider of sales-ready messaging software and tools. He received a bachelor's degree from the University of California, Berkeley.

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More from Corey Sommers
Five Ways to Boost Sales Using Visual Storytelling
The Art of Whiteboarding a Sale


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