Creative Uses of Telemarketing for Entrepreneurs
Creative Uses of Telemarketing for Entrepreneurs
When you want to introduce a new product or service into your business, you could do a survey by phone of potential customers to get their opinion and determine the demand before you go into production. You could also call your existing customers to get their opinion too. Telemarketing is a lot more economical and up to date than launching a new product on gut feel or paying for expensive industry marketing data.
STAY IN TOUCH AND KEEP UP TO DATE
You need to keep your database up to date and stay in touch with your customers every 90 days. Have someone call your customers every 3 months to update the details and update any changes of staff. You can even ask your customers what they think of your service and if they have any ideas how to improve it. Take note of their favourable comments too, you can use them as valuable testimonials when you need them.
SERVICE THE RETAIL STORES
If you are in retail, call the store managers to check on how your goods are selling. Ask them if they would like any demo or advertising materials to display, to help them increase sales. It just keeps you foremost in their minds that you have taken the trouble to do this.
SEMINAR CONFIRMATIONS
If you are holding a seminar, make sure the attendees are called the day before to reconfirm the starting time and the venue. You will be amazed at how many have forgotten or lost the details of the venue or start time.
TRADE SHOWS
When you go to trade shows, make sure you follow up all the business card leads you acquired. Send them some information by mail but ensure you follow up within 3 – 7 days or all your efforts are wasted.
CUSTOMER SERVICE
Have someone responsible for making customer service calls to clients who have had complaints sorted out and clients who have had service calls by representatives from your company. Make sure the issues were fully resolved. An unhappy client will talk to at least another 20 about their bad experience. You can avoid this happening and resolve anything bad straight away.
INFORM YOUR CUSTOMERS OF NEW DEVELOPMENTS
For example, when you get a new website, use this as an opportunity to call all your clients to tell them how they can more efficiently do business with you over the net.
PROMOTE EVENTS
Cold call new and existing customers to promote product launches or seminars.
You can reach people quickly and more economically by phone.
CALL YOUR NON-ACTIVE CUSTOMERS
Have a telemarketer call all the people who have not done business with you for a while. Find out why they are no longer doing business with you and try to win them back again.
MAIL OUTS
Ensure you follow up a mail out to maximize the return. Mail outs only get a 1% response these days and telemarketing can easily turn that around to a 10% – 20% response.
PRE-QUALIFY YOUR SALES LEADS
Prime the telemarketer to find out the answers to a number of questions about a prospective company from their receptionist. Then when they speak direct to the decision maker, they are better informed about the prospect’s needs. This information will also assist them to better qualify their leads .
Jenny Cartwright –Telemarketing Award Winner and Telesales Trainer/Speaker/Author
Sales and Telesales Solutions
Tel. 612 9427 3479
Fax. 612 9418 9069
E-Book – “How to Make A Fortune Selling on the Phone"- a proven step by step formula to increase sales, appointments and leads by 30% – 100% - guaranteed!
Creative Uses of Telemarketing for Entrepreneurs - To learn more about this author, visit Jenny Cartwright's Website.
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INTRODUCING NEW PRODUCTS
When you want to introduce a new product or service into your business, you could do a survey by phone of potential customers to get their opinion and determine the demand before you go into production. You could also call your existing customers to get their opinion too. Telemarketing is a lot more economical and up to date than launching a new product on gut feel or paying for expensive industry marketing data.
STAY IN TOUCH AND KEEP UP TO DATE
You need to keep your database up to date and stay in touch with your customers every 90 days. Have someone call your customers every 3 months to update the details and update any changes of staff. You can even ask your customers what they think of your service and if they have any ideas how to improve it. Take note of their favourable comments too, you can use them as valuable testimonials when you need them.
SERVICE THE RETAIL STORES
If you are in retail, call the store managers to check on how your goods are selling. Ask them if they would like any demo or advertising materials to display, to help them increase sales. It just keeps you foremost in their minds that you have taken the trouble to do this.
SEMINAR CONFIRMATIONS
If you are holding a seminar, make sure the attendees are called the day before to reconfirm the starting time and the venue. You will be amazed at how many have forgotten or lost the details of the venue or start time.
TRADE SHOWS
When you go to trade shows, make sure you follow up all the business card leads you acquired. Send them some information by mail but ensure you follow up within 3 – 7 days or all your efforts are wasted.
CUSTOMER SERVICE
Have someone responsible for making customer service calls to clients who have had complaints sorted out and clients who have had service calls by representatives from your company. Make sure the issues were fully resolved. An unhappy client will talk to at least another 20 about their bad experience. You can avoid this happening and resolve anything bad straight away.
INFORM YOUR CUSTOMERS OF NEW DEVELOPMENTS
For example, when you get a new website, use this as an opportunity to call all your clients to tell them how they can more efficiently do business with you over the net.
PROMOTE EVENTS
Cold call new and existing customers to promote product launches or seminars.
You can reach people quickly and more economically by phone.
CALL YOUR NON-ACTIVE CUSTOMERS
Have a telemarketer call all the people who have not done business with you for a while. Find out why they are no longer doing business with you and try to win them back again.
MAIL OUTS
Ensure you follow up a mail out to maximize the return. Mail outs only get a 1% response these days and telemarketing can easily turn that around to a 10% – 20% response.
PRE-QUALIFY YOUR SALES LEADS
Prime the telemarketer to find out the answers to a number of questions about a prospective company from their receptionist. Then when they speak direct to the decision maker, they are better informed about the prospect’s needs. This information will also assist them to better qualify their leads .
Jenny Cartwright –Telemarketing Award Winner and Telesales Trainer/Speaker/Author
Sales and Telesales Solutions
Tel. 612 9427 3479
Fax. 612 9418 9069
E-Book – “How to Make A Fortune Selling on the Phone"- a proven step by step formula to increase sales, appointments and leads by 30% – 100% - guaranteed!
Creative Uses of Telemarketing for Entrepreneurs - To learn more about this author, visit Jenny Cartwright's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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