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At-ti-tude, n

At-ti-tude, n

At-ti-tude, n.

One of Webster's dictionaries describes the word attitude as:

a mental position; the feeling one has for oneself.

Your attitudes are mindsets—or points of view based on what you believe to be true about life, other people and yourself.

The $elling Edge®, Inc. has taught thousands of selling professionals how to consistently close sales. Some of these people have incredibly high natural sales ability but sell very little and others, with seemingly few innate skills, are able to achieve high levels of closings. What is the reason for this paradox? Very simply, a sales representative or service industry professional's attitude toward selling.

In our research, we have found that many selling professionals do not truly value the role of selling. They dislike being described as a "salesperson" because they see selling as a manipulative process that somehow conflicts with their personal values. When these attitudes are combined with fear of rejection and failure, it is no wonder they would prefer not to undergo the discipline and hard work it takes to succeed in sales.

Your attitudes can positively or negatively influence your ability to consistently perform effective prospecting activities or vital selling techniques. Weak or negative attitudes toward the selling process will block your ability to succeed in vital sales methods. On the other side of the coin, a strong, positive, "can-do" attitude about selling can help you to sell more—even if you do not possess great natural selling skills.

My Sales Success Strategies series of articles outline techniques you can use to keep your attitude positive, your sales performance high and your selling goals focused.





Attitude n - To learn more about this author, visit Virden Thornton's Website.

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Virden Thornton
(Visit Virden's Website) VIRDEN J. THORNTON is the founder and President of The $elling Edge®, Inc. a 23 year old firm specializing in sales, customer relations, personal coaching and management training and development. Clients have included Sears Optical, Eastman Kodak, IBM, Deloitte & Touché, Bank One, Jefferson Pilot, and Wal-Mart to name a few. Virden is the author of Prospecting: The Key To Sales Success, Organizing For Sales Success, 101 Sales Management Myths, A Realtor's Success Formula, and two best sellers 101 Sales Myths and Building & Closing The Sale. He also has a video/audio tape training program entitled Close That Sale, published by Thompson Learning. He has also authored a Self-Directed Learning series of sales, coaching & team development, telemarketing and personal productivity training guides. To obtain a substantial discount on two of Virden's new manuals, 101 Sales Myths and Organizing For Sales Success, just go to http://www.TheSellingEdge.com/book1 .htm Note: You can contact Virden at virden@TheSellingEdge.com. You can also see an expanded biography at: http://www.TheSellingEdge.com/bio.h tm

Virden Thornton is a Platinum author on EvanCarmichael.com
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