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At-ti-tude, n

Written by: Virden Thornton

Article Overview: At-ti-tude, n. a mental position; the feeling one has for oneself. Your attitudes are mindsets—or points of view based on what you believe to be true about life, other people and yourself. Attitudes impact your ability to succeed at sales.

At-ti-tude, n

At-ti-tude, n.

One of Webster's dictionaries describes the word attitude as:

a mental position; the feeling one has for oneself.

Your attitudes are mindsets—or points of view based on what you believe to be true about life, other people and yourself.

The $elling Edge®, Inc. has taught thousands of selling professionals how to consistently close sales. Some of these people have incredibly high natural sales ability but sell very little and others, with seemingly few innate skills, are able to achieve high levels of closings. What is the reason for this paradox? Very simply, a sales representative or service industry professional's attitude toward selling.

In our research, we have found that many selling professionals do not truly value the role of selling. They dislike being described as a "salesperson" because they see selling as a manipulative process that somehow conflicts with their personal values. When these attitudes are combined with fear of rejection and failure, it is no wonder they would prefer not to undergo the discipline and hard work it takes to succeed in sales.

Your attitudes can positively or negatively influence your ability to consistently perform effective prospecting activities or vital selling techniques. Weak or negative attitudes toward the selling process will block your ability to succeed in vital sales methods. On the other side of the coin, a strong, positive, "can-do" attitude about selling can help you to sell more—even if you do not possess great natural selling skills.

My Sales Success Strategies series of articles outline techniques you can use to keep your attitude positive, your sales performance high and your selling goals focused.

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Related Forum Posts
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Yes, you are right Mal. Attitude plays a big role in it. Robert
Re: What to do at the first roadblock? - Upon first discouragement, dig in and see if things are as they seem. Sometimes, even though there are several products out there that appear comparable, they are no match. Maybe they do don't a good job of what they are intended for, or maybe there are several glitches in their system, or perhaps their customer service just plain stinks. Decide how you can "one up" all of these things and decide that you are going to create a better product that more people would want. Attitude is 95% of the battle. If you feel defeated before you've done any research on any of the other products, you're doing yourself a huge disservice. Give yourself a chance and see if you can be the BEST in every way. This will get you far no matter what the venture.
Re: Who hates cold calling? - About 15 years ago I worked for this sales company that used to sell anything from Kitchen Knives to Dry Cell Torches. The owner was a very motivating guy and he would ask us to get to the office by 7.00AM and we could sing and dance for an hour before we went to sell the products in the streets, stopping anyone and telling them our products were on discount. We used to sell snow to Eskimos, why were we able to do that? because of PMA (Positive Mental Attitude). The key to cold calling is like beauty, in eyes of the beholder. If you have no PMA, you cannot sell. Remember the law of average that states that if you went to a dance and every girl or guy you approached for a dance decline your proposal. What do you do? Do you stop? If you have a PMA, you continue until you get one person who agree to dance with you despite how ugly you look, that is is PMA and that is the power of cold calling.
My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey


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