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Breaking Through The Comfort Zone Barrier

Breaking Through The Comfort Zone Barrier

After completing a workshop on personal productivity or time management, we usually find participants react to the instruction on goal-setting in one of three ways:

1. Some workshop attendees really don’t want their lives to change nor does a greater level of achievement appeal that much to them. Therefore, they do nothing as a result of the training and their number of sales remains the same as they were before attending the training session.

2. Other trainees get excited about the techniques for improving their lives and begin setting goals that get them fired up for short periods of time. They don’t place enough importance on the procedures, however. Without the daily discipline of reinforcing the ideas and methods they have learned, they quickly fall back into a more comfortable routine and soon, like the first group, are doing nothing more to achieve their sales goals.

3. The third group of workshop participants open up their minds to the concepts taught and carefully set new sales goals. They then commit to follow through on them and systematically work through the comfort zone barrier to obtain their objectives. These are the participants who ultimately achieve much higher numbers of sales and improved closing ratios.

Whenever you try to change your attitudes or your habit patterns, you run smack into a personal comfort zone. These are the natural barriers or roadblocks of your mind. It’s the part in each of us that silently says, “I like things just the way they are—comfortable thanks!” Once you’ve settled down for the night in a big easy chair with your shoes off to watch television or read a book, it’s difficult to put your shoes back on, get dressed up to go out again.

Selling used to be a whole lot more comfortable. But the marketplace changed all the rules on us. Now you have to sell rather than take orders. You have to set goals and track your progress. You have to get out of that easy chair, put your shoes back on, turn off the television and get going all over again.

If you look closely at why change makes you uncomfortable, you can begin to overcome your natural resistance to it. When you have to change how you do things—learn new behaviors—it will take a lot of practice (spaced repetition) before you feel competent in the new activity. When you feel less confident about your actions, you have a high degree of discomfort—it’s only natural. It’s the fear of looking foolish.

Think about how employees felt when the company installed a new computer system, or when the government required another form to complicate reporting, or when you first learned about the internet or when PDA’s were first introduced. PDAs, the internet and computers still make, some people extremely uncomfortable, even fearful.

Change is a fact of life. How you react to it is a matter of personal choice—a matter of attitude. Unfortunately, fear of looking foolish is not the only comfort zone barrier you face when trying to achieve specific goals. Another obstacle occurs with well-meaning friends, co-workers and relatives. They’re the people who often, unintentionally, discourage you from trying to attain our goals. Motivational professionals call them “dream stealers.” They’re the ones who find the flaws in your character or in your plans. They point out to you all the reasons why something you want to try won’t succeed. The barrier they create is one of criticism or fear and it’s a tough one to break through. It’s a lot easier and more comfortable to go along with the crowd. When dealing with nay-sayers, you must remember that they don’t want you to become more successful than they are. The way to get through their barrier is to affirm to yourself that change is possible and that you will allow no one but yourself to control your personal success.

The fear of failing is yet another barrier. This barrier occurs when you think about what you don’t want to happen in the future or dwell on what may have happened in the past. To allow this barrier to creep into our thoughts is to misuse your imagination. Your attitude about failure should be that it is merely a stepping-stone to success. If you never fail, it means you have never taken any action.

Your comfort zone barriers—the fear of looking foolish, the fear of criticism, the fear of being successful and the fear of failure—are quite simply attitudes. They are the negative mindsets you allow yourself to have. You can become as successful as you allow yourself to be. So start today to break through your individual barriers. Set your goals and program your mind for success through positive affirmations and positive attitudes.

"What lies behind us and what lies in front of us, pales in significance when compared to what lies within us."

- Ralph Waldo Emerson –





Breaking Through The Comfort Zone Barrier - To learn more about this author, visit Virden Thornton's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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Virden Thornton
(Visit Virden's Website) VIRDEN J. THORNTON is the founder and President of The $elling Edge®, Inc. a 23 year old firm specializing in sales, customer relations, personal coaching and management training and development. Clients have included Sears Optical, Eastman Kodak, IBM, Deloitte & Touché, Bank One, Jefferson Pilot, and Wal-Mart to name a few. Virden is the author of Prospecting: The Key To Sales Success, Organizing For Sales Success, 101 Sales Management Myths, A Realtor's Success Formula, and two best sellers 101 Sales Myths and Building & Closing The Sale. He also has a video/audio tape training program entitled Close That Sale, published by Thompson Learning. He has also authored a Self-Directed Learning series of sales, coaching & team development, telemarketing and personal productivity training guides. To obtain a substantial discount on two of Virden's new manuals, 101 Sales Myths and Organizing For Sales Success, just go to http://www.TheSellingEdge.com/book1 .htm Note: You can contact Virden at virden@TheSellingEdge.com. You can also see an expanded biography at: http://www.TheSellingEdge.com/bio.h tm

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