Although successful selling requires a level of efficiency to put you in front of as many decision-makers as possible, in the shortest period of time, being efficient in sales is not always effective!
Research into effective selling by several major Universities suggests that it can take as many as nine to twelve impressions about a product or service depending on the industry, before a prospective customer or client will make a buying decision. Therefore,
Too often, no other impressions are made except the sales call, simply because these tools seem to be too much work and take time to produce and send. But these clerical activities, although in the minds of many sales and service industry professionals are not an efficient use of their time, can significantly increase your levels of sales success. Many sales and service industry professionals lose sales just by cutting corners and trying to be efficient.
Remember "being efficient" in sales is not always effective.
To learn more about this author, visit Virden Thornton's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 7 Myths of Sales Success
|
| |
Myth #1: You need to be a "good talker" Anytime a salesperson is talking, the client is formulating objections. That's just the way the human mind works.
|
|
The 'Being Efficient' Myth In Sales
|
| |
You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent befor...
|
|
The Top Ten Myths And Realities About Business Coaching According To Your Strategic Thinking Coach
|
| |
I think it is safe to say that there are many preconceived notions about business coaching. Furthermore, some of these notions really are myths rather than reality. In an attempt to provide some insight into what ...
|
|
Debunking Franchise Myths
|
| |
We all know the upside to franchising: proven systems, training and support, purchasing power, brand recognition, and lower risk of failure top the list. But before you utter those three little words, "it's all good...
|
|
Living On The Top of The Mountain
|
| |
 I just came back from speaking to a large audience of insurance agents. Of course, the subject was as it always is, The E-Myth. I don’t have any interest in talking about anything other than that. It’s what I do. ...
|
|
|
Virden Thornton
(Visit Virden's Website)
VIRDEN J. THORNTON is the founder and
President of The $elling Edge®, Inc. a 23
year old firm specializing in sales,
customer relations, personal coaching and
management training and development.
Clients have included Sears Optical,
Eastman Kodak, IBM, Deloitte & Touché,
Bank One, Jefferson Pilot, and Wal-Mart to
name a few. Virden is the author of
Prospecting: The Key To Sales Success,
Organizing For Sales Success, 101 Sales
Management Myths, A Realtor's Success
Formula, and two best sellers 101 Sales
Myths and Building & Closing The Sale. He
also has a video/audio tape training
program entitled Close That Sale,
published by Thompson Learning. He has
also authored a Self-Directed Learning
series of sales, coaching & team
development, telemarketing and personal
productivity training guides. To obtain a
substantial discount on two of Virden's
new manuals, 101 Sales Myths and
Organizing For Sales Success, just go to
www.TheSellingEdge.com/book1.htm
Note: You can contact Virden at vi
rden@TheSellingEdge.com. You can also
see an expanded biography at: www.TheSellingEdge.com/bio.htm
|
|
 |
|
Virden Thornton's
Complete
List Of
Sales
Articles
|
|
If you enjoyed this article, get Virden Thornton's Complete List of Sales Articles For FREE!
|
|
|
|
