The "Video Role Playing Is Counterproductive" Myth

Many sales managers and trainers feel that video role playing sales presentations and prospecting methods is just too stressful for their sales representatives to be an effective training tool. On the other hand, in most sports, video taping of an athlete's performance is a standard training procedure. Today, video tapes play a major role in an athlete's conditioning by most coaches and managers. Drilling-for-prospecting skills, presentation skills and closing skills is as important to a sales professional, as it is for a base ball player to take batting practice or a place kicker to drill-for-skill his field goal kicking technique. If you're not drilling your sales staff or telemarketing team for skill in proven selling process, at least weekly, you're really not doing the job a sales manager must perform. Even seasoned athletes drill for skill in practice sessions. Your seasoned staff need practice as much or more than the rookies on your team to avoid falling into bad habit patterns that create sales slumps.

To see consistent sales success, progressive sales managers and business development directors realize that training, even drilling their seasoned sales professionals, gives their organization a competitive edge. It's simple logic, when you practice something, you get better at doing it. Selling is stressful. To use the excuse that video role playing sessions cause stress is indefensible. In my opinion, most of the managers and trainers opposed to using a video camera are just too lazy to break out the equipment or to even drill their sales staff for skill using this valuable tool.



The "Video Role Playing Is Counterproductive" Myth - To learn more about this author, visit Virden Thornton's Website.

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