The "Video Role Playing Is Counterproductive" Myth
The "Video Role Playing Is Counterproductive" Myth
To see consistent sales success, progressive sales managers and business development directors realize that training, even drilling their seasoned sales professionals, gives their organization a competitive edge. It's simple logic, when you practice something, you get better at doing it. Selling is stressful. To use the excuse that video role playing sessions cause stress is indefensible. In my opinion, most of the managers and trainers opposed to using a video camera are just too lazy to break out the equipment or to even drill their sales staff for skill using this valuable tool.
The Video Role Playing Is Counterproductive Myth - To learn more about this author, visit Virden Thornton's Website.
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Many sales managers and trainers feel that video role playing sales presentations and prospecting methods is just too stressful for their sales representatives to be an effective training tool. On the other hand, in most sports, video taping of an athlete's performance is a standard training procedure. Today, video tapes play a major role in an athlete's conditioning by most coaches and managers. Drilling-for-prospecting skills, presentation skills and closing skills is as important to a sales professional, as it is for a base ball player to take batting practice or a place kicker to drill-for-skill his field goal kicking technique. If you're not drilling your sales staff or telemarketing team for skill in proven selling process, at least weekly, you're really not doing the job a sales manager must perform. Even seasoned athletes drill for skill in practice sessions. Your seasoned staff need practice as much or more than the rookies on your team to avoid falling into bad habit patterns that create sales slumps.
To see consistent sales success, progressive sales managers and business development directors realize that training, even drilling their seasoned sales professionals, gives their organization a competitive edge. It's simple logic, when you practice something, you get better at doing it. Selling is stressful. To use the excuse that video role playing sessions cause stress is indefensible. In my opinion, most of the managers and trainers opposed to using a video camera are just too lazy to break out the equipment or to even drill their sales staff for skill using this valuable tool.
The Video Role Playing Is Counterproductive Myth - To learn more about this author, visit Virden Thornton's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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