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Find Your Hidden Wealth

Find Your Hidden Wealth

The first question is, “What is hidden wealth?” Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein.

All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what their hidden wealth may be. One way to begin is to ask deeper and better questions about your business than you ever have before. What is the story of your company? How is that unique and more importantly, how does that benefit the customer?

Begin a journey to determine what your business does best. What does your business do better than anyone else? Then ask yourself these questions about that one thing, “How”, “Why” and how can I prove it to my customers in a way that benefits them and motivates them? Once you determine the one thing that you do better than anyone else, then ask your customers what they think you do best? See if what you feel and they feel are the same things. If your business does something great but your customers don’t know, it won’t matter. If you customers don’t hold the same value in what you think you do great, it won’t matter. Better questions lead to better answers and better businesses.

Ask yourself, “What do you have that others don’t have and what do you have that is better than what others may have?” Is your sales staff better? Is your service better? Is your location better? Is your inventory better? Is your pricing structure better? Is your process quicker? Is your facility better? When you determine what you have that’s better, you must ask yourself, why is that true?

Wait, you’re not done yet. You must also ask yourself, how can I explain what we do and how it’s better in very specific terms that the customer cares about? You can’t say you have a large inventory. It doesn’t mean anything. But you can say you have 500 vehicles worth ten million dollars in inventory and that no one comes close to your selection and because of that it takes the hassle out of shopping. What ever you decide is your strong point, ask yourself this question, “Who cares?” If you can’t tell your customer in a way that benefits them, they won’t care.
Some companies have a large database of customers that are not being valued and asked to do business again. Some companies have a great location with many possible synergies with other local businesses that aren’t being explored. Many companies have community relationships that aren’t being utilized. Many companies have talented but untrained people. Many companies are either sending the wrong or mixed message to the market or sending a good message to the wrong market or utilizing either the wrong medium or not enough mediums to reach their market.

Each company has under utilized assets that contain vast riches if they can be explored and tapped. In your company are you looking for the next “magic” angle and the real magic is already there right under your nose and it’s just not being used?





Find Your Hidden Wealth - To learn more about this author, visit Mark Tewart's Website.

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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website


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Mark Tewart
(Visit Mark's Website) Mark Tewart started in the automotive industry as a salesperson in the early 1980s. Mark has been a Salesperson, Leasing Manager, F&I Manager, General Sales Manager and General Manager for two of the largest automotive chains in the country. He rose through the ranks to become a General Manager at the age of 27. Mark founded Tewart Enterprises Inc. in 1993 and has been a featured article writer for Auto Success Magazine, Dealer Magazine, and Ward's Dealer Business Magazine. Mark has had popular programs on ASTN(Automotive Satellite Training Network) for several years and conducts seminars and gives keynote speeches for corporations and state dealer associations around the country. Mark has also founded sales, management and F&I Training Academies based in Kansas City that are endorsed by several state dealer associations. His client list for his in-house training programs include dealers from all over the country and several of the largest dealers in the country. Mark is also a partner and National Marketing Manager for AutoSalesPro, Inc., a computer company providing the most advanced software solutions in the Automotive Industry.

Mark Tewart is a Platinum author on EvanCarmichael.com
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