Lead Generation = Dollar Creation
Lead Generation = Dollar Creation
As a sales person you are in business for yourself. Having a mentality of being the CEO of your company is crucial to developing your business. The dealership signs your check, and you fill in the numbers.
You have a better opportunity than ever to be successful. The key to your long-term success as a sales person is the creation of a dynamite marketing strategy that dealers overlook and most sales people are too lazy to do.
Your first step is to create a marketing web. Take a sheet of paper and list every way that you receive customers. The first two ways you probably listed were from walk-ins and phone prospects. These are produced by the dealership and are therefore the ones over which you have no control. Begin to control your destiny and think of ways to produce customers from other resources.
What other sources of leads did you list? Here are some suggestions: referrals, service drive, service tickets, be-backs, affiliations, repeats, targeted phone calling, database marketing, targeted list mailings, orphan owners, lost customer marketing, coupon swaps, joint-venture advertising, community board flyer, door-to-door flyers, Web site and many more.
For each source at least one strategy of creating leads should be chosen. If you execute one strategy a day on 10 ways to create leads, your leads will grow exponentially over time. Your business will hit a period of critical mass and explode.
At that point, a sales person has the best job in the dealership. Your pay, hours, stress and job security will be better than the managers’. Your risk will be zero, your investment minimal and most everything is supplied for you.
Why don’t more sales people take this road of action to success? Usually, it’s a lack of buy-in. If you haven’t begun to create a business of your own, it’s because your belief system doesn’t buy into the idea of a self-created destiny in sales. Either you have “Manageritis”, don’t believe you will be selling vehicles for a career, don’t believe you will be at your current dealership in the future, don’t believe it can be done or you’re lazy. The truth sucks sometimes.
Success and failure are all about belief systems and habits. You have to believe and live it everyday for it to work. Speaker and business philosopher Jim Rohn once was asked if you had to take successful actions everyday to be successful and he replied, “Only on the days you want to be successful.” Actually, if you only take successful actions every once in a while, you can’t even be successful on those once-in-a-while days. It takes sustained effort.
If you begin to execute a strategy of marketing and don’t have immediate success, you can’t quit. It’s easier to say something doesn’t work than it is to use the lack of success as a path to figuring out successful actions. Marketing in itself is a series of miscalculations to figure out what works. The greatest marketers of all time have failed more than they have been right. To great marketers, all failures are just tests on the road to figuring out the right formula.
As a small marketer in the Internet age, you can appear to be bigger and more successful than you really are. You can create a successful brand. You can be more agile and target more than larger businesses such as dealerships can do with traditional advertising. The over-hyped, over-competitive marketplace is perfect for the dedicated
Lead Generation Dollar Creation - To learn more about this author, visit Mark Tewart's Website.
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All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation.
As a sales person you are in business for yourself. Having a mentality of being the CEO of your company is crucial to developing your business. The dealership signs your check, and you fill in the numbers.
You have a better opportunity than ever to be successful. The key to your long-term success as a sales person is the creation of a dynamite marketing strategy that dealers overlook and most sales people are too lazy to do.
Your first step is to create a marketing web. Take a sheet of paper and list every way that you receive customers. The first two ways you probably listed were from walk-ins and phone prospects. These are produced by the dealership and are therefore the ones over which you have no control. Begin to control your destiny and think of ways to produce customers from other resources.
What other sources of leads did you list? Here are some suggestions: referrals, service drive, service tickets, be-backs, affiliations, repeats, targeted phone calling, database marketing, targeted list mailings, orphan owners, lost customer marketing, coupon swaps, joint-venture advertising, community board flyer, door-to-door flyers, Web site and many more.
For each source at least one strategy of creating leads should be chosen. If you execute one strategy a day on 10 ways to create leads, your leads will grow exponentially over time. Your business will hit a period of critical mass and explode.
At that point, a sales person has the best job in the dealership. Your pay, hours, stress and job security will be better than the managers’. Your risk will be zero, your investment minimal and most everything is supplied for you.
Why don’t more sales people take this road of action to success? Usually, it’s a lack of buy-in. If you haven’t begun to create a business of your own, it’s because your belief system doesn’t buy into the idea of a self-created destiny in sales. Either you have “Manageritis”, don’t believe you will be selling vehicles for a career, don’t believe you will be at your current dealership in the future, don’t believe it can be done or you’re lazy. The truth sucks sometimes.
Success and failure are all about belief systems and habits. You have to believe and live it everyday for it to work. Speaker and business philosopher Jim Rohn once was asked if you had to take successful actions everyday to be successful and he replied, “Only on the days you want to be successful.” Actually, if you only take successful actions every once in a while, you can’t even be successful on those once-in-a-while days. It takes sustained effort.
If you begin to execute a strategy of marketing and don’t have immediate success, you can’t quit. It’s easier to say something doesn’t work than it is to use the lack of success as a path to figuring out successful actions. Marketing in itself is a series of miscalculations to figure out what works. The greatest marketers of all time have failed more than they have been right. To great marketers, all failures are just tests on the road to figuring out the right formula.
As a small marketer in the Internet age, you can appear to be bigger and more successful than you really are. You can create a successful brand. You can be more agile and target more than larger businesses such as dealerships can do with traditional advertising. The over-hyped, over-competitive marketplace is perfect for the dedicated
Lead Generation Dollar Creation - To learn more about this author, visit Mark Tewart's Website.
Like this article? Share it with your friends
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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