|
|
Like this article? PLEASE +1 it! |  |
|
Low Hanging Fruit
| Guest post by: Mark Tewart |
Article Overview: Begin anew with the basic fundamentals everyday and one of the best business fundamentals is to remember to pick the low hanging fruit.
 |
Free Download - The Marketing and Sales Genius of Howard Stern By Mark Tewart |
Low Hanging Fruit
In the first football
practice of each season, Vince Lombardi, the legendary football coach of the
Green Bay Packers would start the practice by saying “Gentleman, this is a
football.” The purpose of his speech was to start each year with the basics and
to begin anew with fundamental approaches to the job at hand. In business the
same approach is necessary. Begin anew with the basic fundamentals everyday and
one of the best business fundamentals is to remember to pick the low hanging
fruit.
The low hanging fruit
in business are the easiest paths to a sale. Examine your categories of
customers to determine the low hanging fruit. The first category is your
existing activecustomer. The second categoryis the inactive
customers. Third category is the interested potential customer. Fourth category
is the most likely potential customer. The fifth category is the general
public.
The existing customer
likes you, is currently doing business with you and is in the process of being
habituated to you. Think of how you can add more value and reward this customer
more. A large percentage of these customers can become hypersensitive to all
offers you make them. Give them the opportunity to buy more, upgrade, and
become a member or VIP.
Next, take your
existing inactive customers and communicate to themand reward them. As
you begin to rebuild the relationship begin to make offers for them to buy.
It’s a proven fact that a large percentage of these customers will do business
with you again and would love to have that opportunity if it is given to them.
Most customers are simply lost because of a lack of communication and the
relationship after the sale is never consummated.
Although you always
have to look for new conquest customers, most businesses forget to spend the
time and effort on the first two categories which are always the lowest hanging
fruit. The first two categories produce the most sales, revenue and profits.
More importantly, those profits are the most easily repeated.Conventional
thoughtis that you have already sold the existing customer and now must
move on to the next customer because there isn’t a profit opportunity in the
one’s you have already sold. This fallacy keeps many businesses continually
chasing their own tailand never having the opportunity to exponentially
grow their business. At the same time, businesses that fall into this trap
spend more and more money on advertising and marketing dollars to get the same
or even less number of sales. I liken this process to a “dead man’s spiral”
that a plane canget into before it crashes.
Start today
bysegmenting your customer base into the categories mentioned and create as
many sub-segments as possible to start finding “riches in the niches” of your
own customer base. Any business can experience resurgence and growth by going
back to the fundamentals and picking the low hanging fruit.
Snag Some Low-hanging Keyword Fruit
Stop Reaching For The Low-Hanging Fruit
Chiquita Fruit Juice Bars to debut in Dubai
Give To Live and Get Refired
Eating For Success: Breakfast For The Busy Corporate
Money DOES Grow on Trees
Will Gifts Get Prospects to Return Calls from your Salespeople?
What You Dont Know About KeywordsThat Your Competitors May Know
The Brand Provides The Key ... or You Have What It Takes!
The Constant Harvest
canvas artwork wall art
Create an Outrageously Healthy Work Environment
Entrepreneurs: Learn from Pomegranate Marketing
Do You Want To Optimize Your Own Web Site?
What do you want from your work?
Rules for BE DiFFERENT Cost Cutting
Why We Overlook Simple Solutions
Increase Sales By Harvesting Instead of Farming
Holes in Labour's Health-By-Stealth Line
What To Do When Things Get Slow
Article Tags: bidi, compatibility, div, endif, fareast, font definitions, footer, gte, mce, mso, orphan, panose, paper source, pitch, signature, style definitions, times new roman, unicode, xml, zoom
|
About the Author: Mark Tewart RSS for Mark's articles - Visit Mark's website Click here to visit Mark's website   Success Or Failure People Buy From People How To Build a Winning Team Fire Your Advertising Agency Complete Sales Freedom in Two Years or Less |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Jeff Ogden, B2B Lead Generation Strategies
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Adjusting Your World
Build Corporate Credit for Your Small Business
Hypotheticals, Scenarios and Foresight
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.