Tweet

The Power of Action

Written by: Mark Tewart

Article Overview: I was recently invited to be a guest lecturer for an entrepreneur class at the University of Cincinnati. In the question and answer portion of the program, the professor ask me to sum up what I felt was the most important message I could stress to the class. My reply was one word – ACTION.

The Power of Action

I was recently invited to be a guest lecturer for an entrepreneur class at the University of Cincinnati. In the question and answer portion of the program, the professor ask me to sum up what I felt was the most important message I could stress to the class. My reply was one word – ACTION.

At a sales seminar I was giving, I was going over low to no cost marketing strategies designed to increase leads for salespeople. At the first break after the marketing section, one of the salespeople in attendance who had flown across country to attend, got on the phone and called a list vendor I had suggested during the class. Before the break was over, he purchased a large list for a small cost, created an outline and had began to write the letter based upon proven copy writing techniques and marketing strategies. Incidentally, afterward he was able to express the value of the campaign to the dealership management and they agreed to cover his costs of his campaign.

At the end of the day, I was having a conversation with the promoter of my seminar and I asked him how many people would take action on that one idea. His answer was few if any other than the one salesperson. He asked me why I thought that was the case and my answer was simple and scary – I didn’t know.

From my days as a General Manager and leader of people in dealerships to my now many years of training, consulting and sharing with people in dealerships all over the world, I have constantly been stumped by the lack of action by the masses. The truth is indisputable that a small minority will move through their fears and excuses and begin to take action on the necessary steps for success.

In the last few years, I have begun to unlock and share some of the secrets to taking action and achieving success. Unfortunately, even when I share these ideas and suggest simple steps that can guarantee massive self-improvement and eventual success, I know that most people are comfortable being comfortable. Even when that means being comfortable with below average results. Is my statement negative or just recognition of reality?

Successful people create their own reality. Most people who would take the time to read articles like this are part of the minority of action takers. For you action takers, let me share just a few ideas on action, the reasons for a lack of it and some corrective measures.

1) Write down the first twenty ideas and teachings that you learned about money. Did you hear typical messages such as, “What do you think we are rich?” “Money doesn’t grow on trees” “We can’t afford that” “Money is the root of all evil”? You are more influenced by early learning than you might believe. Many ideas and messages you hear from TV, teachers and even parents are negative and rooted in scarcity. The root of the word scarcity is scare. When was the last time you saw a movie or TV program where the rich guy was the good guy?

2) Are you clear in your goal of what you desire? Have you written it down? Less than 5% of people will ever write their goals and begin to focus on their desires and action plans to get there. Clarity of thought creates questions that bring answers.

3) When you write a goal, you are making a conscious choice. Your actions however are often directed by your subconscious messages. Often the goals you have chosen with your conscious thought and the actions you take are directed by your subconscious are in direct conflict and opposition. This is why at times you can feel such an enormous state of struggle. The only way to get past the struggle and create positive action is to remove the negative and opposing messages and images in your subconscious. When you write your goals, what are the limiting thoughts and feelings that pop-up that are implanted in your subconscious? Once you have identified them, rewrite them to erase the limits and negatives. Create a conscious and subconscious that acts in unison. 4) Write down your top 5 largest fears. Fear can be described as FALSE EVIDENCE APPEARING REAL. We can escalate fears or goals to reality. Both are simply a choice. What are your most dominant thoughts? Do your thoughts lean towards action, achievement, success and abundance or toward lack, scarcity and fear?

Only through action can you make the necessary mistakes that will lead to success, rewards and happiness. Nobody has ever sat and watched their way to success.

Related Articles
  What Power Tool Online do you need for a business?
  The Secret
  “The Awesome Power of TO-DO Lists, According To Your Strategic Thinking Business Coach”
  Article #3 Forget The Hype of MLM, Pyramid Schemes and Get Rich Quick Promises!
  Be a Self-Starter

Article Tags: achieving success, dealership management, entrepreneur class, first break, guest lecturer, list vendor, manager and leader, marketing strategies, necessary steps, question and answer, question and answer portion, sales seminar, salespeople, salesperson, self improvement, simple steps, small minority, university of cincinnati, word action, writing techniques



Related Forum Posts
Success Strategies - How to get the results you want now? Success Strategies and Action Steps I have used are: The Power of Choice Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this. The Power of Focus The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives. The Power of Commitment This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community. My Success Acronyn in Success Breakthroughs(c) is: S pecific & self-directed U nlimited opportunities & possibilities C reate powerful outcomes C onsistent measureable results E xperience pwoerful transformation S olution and action-oriented S uccessful habits and outcomes Break Through to Powerful LIfestyle & Performance Choices Moira
Women Entrepreneur Tips - Thank you LeoOliveros, I found #4 particularly true in my case: 4. The Enterprise Must Include the Power of Power Networks. As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Re: Blog sells for up to $15 million - Action speaks louder than dream. What are we doing about GT suggestion? We can make this work in 2010
Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
The Power of Ten - Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works: Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating. Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one. It’s amazing how much time, effort and money you can save using The Power of Ten™. Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip: 1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle. 2) It’s on my blog. 3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets). 4) I can go over to LinkedIn and post it to a group. 5) I can it to my ezine subscribers. 6) I will send it to my clients. 7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three. It started out as part of an answer on Focus.com 9) Eventually it will be part of an eBook on marketing tips. 10) I mention the concept often at speaking engagements. (c)2010 Elevating Your Business What would you add to the list? How about your own? Give it a try and comment below.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What is Discretionary Cash Flow

Severance and Separation Agreements

How to Write Your Articles for Better SEO

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.