Branding Using Joint Ventures

A long time ago I heard the story about a man whose daughter told him there were ripe apples on the tree in their yard. He went out with an axe and a bucket, picked the five apples that were ripe and put them in the bucket. Then he chopped down the tree, laden with green apples. He couldn’t wait for them to ripen. We need to continually brand ourselves so that when prospective customers “ripen”, you’re their natural choice – top of mind. We want to position ourselves in their mind by creating a category and then owning it.

We know that advertising works very much better when you’re well branded. You get a much better ROI for marketing and advertising when people recognize you. How do you know how well you’re branded? I look at my site on Alexa.com, I Google Robin J. Elliott and DollarMakers and I see how many times the phone rings. But the best test is your bottom line, right? Branding is essential for business success. But isn’t it very expensive? And with the cost of advertising and the mass of information out there, isn’t it difficult to stand out and be recognized?

It is difficult if you use conventional methods. They’re risky and expensive. Hit and miss. That’s why we use Joint Ventures to build our brand effectively. In order to brand Robin J. Elliott and JVWisdom.com I use the following: Blog my website a JV with another website, seminars and teleclasses, articles in other peoples’ e-zines, public speaking, keynote speeches, E books and audio books and on and on – all Joint Ventures. I use Contingency Advertising, Host Beneficiary Relationships, Bundling – all Joint Ventures. No cost or risk and very little time, with maximum effect and reach. I could go on all day. Bottom line, it works for my bottom line! And my JV Partners benefit just as much. Win/win.

We discovered a long time ago that branding is a multifaceted thing. Many different baits on many different hooks. Get the public’s attention continually, on many different levels. Reinforce their awareness of you and your business. Donald Trump said that there is no such thing as overexposure. I agree with him. Branding creates massive equity for you, as long as it translates into business. Branding on its own is ego. We need to convert that branding into after tax profit. Again, multidimensional approaches and income streams can be developed fast and with little cost or time and no risk, using Joint Ventures. When our income is not restricted to our own products and services, we’re doing real business and making real money, real fast.

- Robin J. Elliott

Branding Using Joint Ventures - To learn more about this author, visit Robin Elliott's Website.

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