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Can Realtors Use Joint Ventures?

Written by: Robin Elliott

Article Overview: When Rika and I sold houses years ago, we did well. Because we used Joint Ventures. The first house I sold, I hadn’t even seen before. Worse still, I had never even read the contract. I got buyer to help me understand the contract! We sold a lot. How?

Can Realtors Use Joint Ventures?

When Rika and I sold houses years ago, we did well. Because we used Joint Ventures. The first house I sold, I hadn’t even seen before. Worse still, I had never even read the contract. I got buyer to help me understand the contract! We sold a lot. How?

How can hard working realtors differentiate themselves in a very competitive market, dramatically increase sales and create multiple, additional streams of residual income at the same time?

First, we used simple Joint Ventures to access the right demographic. You don’t need the access to people as long as someone else has it. We piggybacked our marketing on existing distribution and used Host Beneficiary relationships. Then we used massive, added value to differentiate ourselves, again leveraging other peoples’ resources at no cost or risk to ourselves. You don’t need to own a cow in order to get milk. And you can get the milk at no cost, if you know how to offer real and compelling reciprocal value. Most importantly, we never “sold” – we solved the buyer’s problems. And we had no shortage of inventory because we worked with our “competitors”. Only the egotistical, vain and stupid are afraid of their “competition”. And I didn’t use a 15 year old photograph of myself on a business card or the back of a bus. We were real people. Slick is scary.

We branded ourselves effectively, again using JV’s, so that we weren’t some unknown quantity. We were known and respected by leveraging relationships and exposure. So trust was never an issue for our prospects. Best of all, we created multiple streams of income, a serious back-end that far exceeded the commissions we earned. Fifteen businesses partnered with us to meet the needs of our clients and even those who didn’t buy houses from us.

The Joint Venture mindset is far removed from the “self employed salesperson” we see so much of today. It’s based on Zig Ziglar’s premise, “You can get anything you want out of life, if you’re prepared to help enough other people to get what they want.” It takes a bit to get used to and understand. Knowing about something and actually using and understanding it are worlds apart. But, once you start using it, everything changes, including, I’m pleased to inform you, your bottom line. This applies to any business or profession. You don’t have to try hard to persuade a starving man to eat.

You can find many more great Joint Venture Tools at www.jvwisdom.com.

- Robin J. Elliott

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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.
Joint Venture - How did the seminar go yesterday? Joint ventures can open up so many possibilties and are a great way to promote your products and/or services to a whole new and with the right base, to a targeted audience. Chris


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