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Close More Sales with Joint Ventures

Written by: Robin Elliott

Article Overview: Closing more sales. This is a popular topic. We’ve come along way since the “hard sell” and the manipulative closing techniques and tricks that used to work so well, so long ago…

Close More Sales with Joint Ventures

Closing more sales. This is a popular topic. We’ve come along way since the “hard sell” and the manipulative closing techniques and tricks that used to work so well, so long ago. Salespeople face a far more sophisticated, self-centered market today. New markets and new challenges require a new approach. Things that used to work, don’t work anymore. Adjust or die. The new business environment demands a mindset that is a step ahead of the competition.

Used to be, we’d “pitch” the prospect and then close hard and keep on closing, ignore objections, force our products and services down their throats and trumpet loudly as we swaggered back to the office clutching a check. Never more, Miranda; never more. Try that approach these days and you’ll end up driving a truck and showing off the watch you won for “Best Salesman in 1979”. Join the has-beens. No. Times have changed.

The good news is that it’s really not hard to do. The correct new approach not only increases closing ratios and retains customers, it cuts attrition and leads to massive increases in referrals. The solution is Joint Ventures. By creating unprecedented added value and talking only with people who are ready, even eager to talk with you because of the Joint Venture platform you’ve created, closing ratios can skyrocket. Strategists work ON their business, while tacticians work reactively IN their businesses. Think more, work less, close more. Be VERY selective.

Partnering up with the right people creates a funnel that attracts, qualifies and sells automatically. Credibility, trust, value and access can be created fast and effectively through Joint Ventures. Sales are the logical and inevitable result. Try it- you’ll like it! E-mail me now for a complimentary copy of my new e-book, “Close More Sales.” Put in the subject line: “I want to close more sales!”

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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


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