Tweet

Give Them a Reason

Written by: Robin Elliott

Article Overview: How many times have you had someone call you up, offering to sell you something, without giving you any reason whatsoever to even talk with them? Here’s how to distinguish yourself.

Give Them a Reason

Their eyes meet across a crowded room. He approaches her. The excitement mounts. But suddenly, she is distracted by a friend and he assumes she isn’t interested, so he retreats. On her way past him towards the door, she drops her silk handkerchief. He sweeps it up and rushes after her to hand her the handkerchief and talk with her. Romance blossoms.

Benjamin’s dog, Vicious, is a fluffy, white Toy Pomeranian that wears a powder blue T shirt on his walks around the lake of a sunny afternoon. Benjamin thinks the sun rises and sets on young Vicious and he spends a fortune on high-end dog food. He has even imported a special dog bed for his furry child. Lucy sells insurance. She mails Benjamin a hand addressed letter, offering him a complimentary dog walking and dog sitting session with her client, Paws Here. Benjamin is asked to collect the Gift Certificates at Lucy’s office.

How many times have you had someone call you up, offering to sell you something, without giving you any reason whatsoever to even talk with them? Desperate people do desperate things. We are busy people, inundated with 36,000 advertising messages a day, all vying for our attention. We have to be very selective and sophisticated in our approach if we want someone’s attention. Consider www.Pandora.com – this is the future of effective advertising – giving people more of what they want. Pandora asks what music you like and gives you the option of creating a bank of music you love (and then you might buy some of it from them!)

Give people what they want. Give them a good reason to contact you, listen to you and buy from you. Talk in the interest of the OTHER person because nobody cares what you want. Earn the right. Create massive, unprecedented, differentiated and visible value. We all have thousands of options. Answer the unspoken question, “Why should I listen to you, talk with you, buy from you or even notice you? What makes you so different? How do I know you care about me? How much do you even know about me?” Do your homework, find the Hot Button and customize/ personalize your product or service to fit the needs of your prospect. Hand addressed envelopes, for example, pull much better than printed addresses.

Get personal and get results. You can find more tools at www.jvwisdom.com.

- Robin J. Elliott

Related Articles
  Get Them Nodding Because You Need a Sale
  What do you Really Do?
  Powerful or Just Busy?
  5 Reasons Why You Need To Take Daily Breaks While Working At Home
  Leadership Tips for the Manager Who is Too Easy

Article Tags:



Related Forum Posts
Re: 20 Reasons why you must be a reader - Hi there, It is quite amazing that ten days ago you wrote this post and still wait for responses. I am sure virtually nobody comes to this forum who does not read, so come on help 'ideasprosperity' and list the 20 reasons we benefit by reading books. Reason no 2: We can learn from the successful people what to do and what not to do. (There is so much information on this subject on Evancarmichael) Reason no 3: ............????
Re: Are you insane??? - I am not sure as to whether the author is insane or not but I am sure that its not gonna work. Reason is quite simple - If I set my watch 30 minutes earlier I am aware of it and when I am aware I can always tell myself - Its still 30 minutes to go!
Re: Have a Security Clearance Question? But are afraid to ask? - I think I've already addressed your topic in another forum or thread, but I think the easiest way to generate additional traffic to your web site is to provide content that is fresh, new, and insightful. Give users a reason to access your web site besides purchasing your services. Give them a reason to gain knowledge and they will come back and give you business when they can. Good luck in your campaign, and I hope everything turns out for you! One question I have is do security clearances check your family information as well (family criminal offences, etc).
list building - OK.... I think I get it. Reason I'm curious is that I'm working on a Health product site with a friend, it will fit nicely with the client base on arcamax. We're planning to set up an affiliate program to drive sales and looking for low cost alternatives to generate traffic. We will be creating several reports, and a book is already available. We just need to get the puzzle pieces in place for the site - then get the traffic.
Retired Executives - Hello everyone. Does anyone know where I could be in contact with retired executive? Reason I ask is because I am in seek of a mentor to assist me with my business and I am having a hard time finding a mentor in Canada. It seems like executives in the US and Europe are lot more helpful than in Canada, as I have contacted a few individuals in Canada and they have either been rude or simply did not reply back to my e-mail. Does anyone know where I can find some retired executives, as I might have a better luck with them? Thanks!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

You Have A Website What Now

Building a Business From 30,000 Feet

Creating a Better Place to Work

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.