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Hot Buttons Drive Joint Ventures

Written by: Robin Elliott

Article Overview: Let me ask you this: What do you really, really, really want? If you say, “Money”, what does that translate into for you? Control? Power? Security? Dignity? Freedom? How much money?

Hot Buttons Drive Joint Ventures

Use Hot Buttons to Drive Successful Joint Ventures.

Let me ask you this: What do you really, really, really want? If you say, “Money”, what does that translate into for you? Control? Power? Security? Dignity? Freedom? How much money? If you say. “Health”, what does that exactly mean to you? How will you know when you’re healthy? What has to happen in order for you to declare, “Now, I’m healthy!” What is “Success” to you? How would you measure it? I once consulted with a client who wanted to start a trans-Africa transport airline service. When I dug deep down, what he REALLY wanted was to fly an airplane! Much cheaper, methinks, than starting an airline, wouldn’t you agree?

I like this question: “What is your NUMBER?” The “number” is the amount of money it will take you to do something. “Everyone has his price”, they say. And they’re right. What will it take? And sometimes it will take a lot less than we might think. When you know someone’s real Hot Button, you gain control beyond your wildest dreams. Instead of mouthing off about yourself, your product or service, ask intelligent questions. Find out what pain the other person is currently enduring. Find out what keeps him or her awake at night, worrying – their greatest fears.

I know a fellow who continually tries to recruit me into his business. But he’s so arrogant and egotistical that he never takes the time to find out who I am or what I want. The more he runs off at the mouth the more I lose interest. Instead of enticing me, he bores me. I want to know everything about the people I choose to do business with because knowledge that can be applied is power. It sometimes takes a long time to discover the Hot Button, but when you do, it’s worth the effort. When you think you’ve found the Hot Button, test it. Don’t jump to the confusion that you’re right. When you find the pain, turn the knife in the wound and then offer the solution, remedy and escape, in the form of a Joint Venture.

Understand your potential Joint Venture partner and get to know what their How Buttons are, and you will create a great Joint Venture. Watch them: what do they look at, what do they read, where do they go, what do they talk about the most, what do they spend time and money on, whom do they spend time with? Do personality assessments. If you know I’m a High D, INTJ, you know more about me than most. Take the time and spend the money, do your homework. It will pay off in spades.

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  Joint Venture and NonDisclosure Agreements
  Advantages and Disadvantages of Joint Venture
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  The Importance of Joint Ventures
  J is for Joint Ventures

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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.
Starting New Business Venture would like some tips - Hello I am new to this website and just want to say its awesome!! currently I am involved in a new business venture, I am new to the business world and I would like some extra help on this subject. Our company specializes in Custom Gold Foil Printed Ribbon, and Personalized Products (Napkins, Buttons Etc). so if anyone has any ideas of where to go, who to contact, or even if your looking for these types of products yourself, let me know and any tips to help me out it would be greatly appreciated.


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