Hot Buttons Drive Joint Ventures
Hot Buttons Drive Joint Ventures
Let me ask you this: What do you really, really, really want? If you say, “Money”, what does that translate into for you? Control? Power? Security? Dignity? Freedom? How much money? If you say. “Health”, what does that exactly mean to you? How will you know when you’re healthy? What has to happen in order for you to declare, “Now, I’m healthy!” What is “Success” to you? How would you measure it? I once consulted with a client who wanted to start a trans-Africa transport airline service. When I dug deep down, what he REALLY wanted was to fly an airplane! Much cheaper, methinks, than starting an airline, wouldn’t you agree?
I like this question: “What is your NUMBER?” The “number” is the amount of money it will take you to do something. “Everyone has his price”, they say. And they’re right. What will it take? And sometimes it will take a lot less than we might think. When you know someone’s real Hot Button, you gain control beyond your wildest dreams. Instead of mouthing off about yourself, your product or service, ask intelligent questions. Find out what pain the other person is currently enduring. Find out what keeps him or her awake at night, worrying – their greatest fears.
I know a fellow who continually tries to recruit me into his business. But he’s so arrogant and egotistical that he never takes the time to find out who I am or what I want. The more he runs off at the mouth the more I lose interest. Instead of enticing me, he bores me. I want to know everything about the people I choose to do business with because knowledge that can be applied is power. It sometimes takes a long time to discover the Hot Button, but when you do, it’s worth the effort. When you think you’ve found the Hot Button, test it. Don’t jump to the confusion that you’re right. When you find the pain, turn the knife in the wound and then offer the solution, remedy and escape, in the form of a Joint Venture.
Understand your potential Joint Venture partner and get to know what their How Buttons are, and you will create a great Joint Venture. Watch them: what do they look at, what do they read, where do they go, what do they talk about the most, what do they spend time and money on, whom do they spend time with? Do personality assessments. If you know I’m a High D, INTJ, you know more about me than most. Take the time and spend the money, do your homework. It will pay off in spades.
Hot Buttons Drive Joint Ventures - To learn more about this author, visit Robin Elliott's Website.
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Use Hot Buttons to Drive Successful Joint Ventures.
Let me ask you this: What do you really, really, really want? If you say, “Money”, what does that translate into for you? Control? Power? Security? Dignity? Freedom? How much money? If you say. “Health”, what does that exactly mean to you? How will you know when you’re healthy? What has to happen in order for you to declare, “Now, I’m healthy!” What is “Success” to you? How would you measure it? I once consulted with a client who wanted to start a trans-Africa transport airline service. When I dug deep down, what he REALLY wanted was to fly an airplane! Much cheaper, methinks, than starting an airline, wouldn’t you agree?
I like this question: “What is your NUMBER?” The “number” is the amount of money it will take you to do something. “Everyone has his price”, they say. And they’re right. What will it take? And sometimes it will take a lot less than we might think. When you know someone’s real Hot Button, you gain control beyond your wildest dreams. Instead of mouthing off about yourself, your product or service, ask intelligent questions. Find out what pain the other person is currently enduring. Find out what keeps him or her awake at night, worrying – their greatest fears.
I know a fellow who continually tries to recruit me into his business. But he’s so arrogant and egotistical that he never takes the time to find out who I am or what I want. The more he runs off at the mouth the more I lose interest. Instead of enticing me, he bores me. I want to know everything about the people I choose to do business with because knowledge that can be applied is power. It sometimes takes a long time to discover the Hot Button, but when you do, it’s worth the effort. When you think you’ve found the Hot Button, test it. Don’t jump to the confusion that you’re right. When you find the pain, turn the knife in the wound and then offer the solution, remedy and escape, in the form of a Joint Venture.
Understand your potential Joint Venture partner and get to know what their How Buttons are, and you will create a great Joint Venture. Watch them: what do they look at, what do they read, where do they go, what do they talk about the most, what do they spend time and money on, whom do they spend time with? Do personality assessments. If you know I’m a High D, INTJ, you know more about me than most. Take the time and spend the money, do your homework. It will pay off in spades.
Hot Buttons Drive Joint Ventures - To learn more about this author, visit Robin Elliott's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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