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How To Guarantee the Positive Attention of Prospective Buyers

Written by: Robin Elliott

Article Overview: By using the above principles, you can elevate yourself to a position where you demand and get the positive attention of those you wish to sell to.

How To Guarantee the Positive Attention of Prospective Buyers

How do you feel about telesales? Don’t you think, “What an irritation – this salesperson hasn’t earned the right to call me, interrupt me and try to sell me something that I can easily buy from any number of trusted friends if I wanted it?” That’s exactly how I feel about salespeople who call me up and pitch me on their products and services. There is no reason why I should even consider talking to them, let alone do business with them. And yet, that’s how 95% of salespeople operate these days. There is a better way.

Recently, I was interviewed by Heather Vale on her outstanding Success Unwrapped show. She did a wonderful job and she attended my seminar in Toronto last week. She is a Member of the international DollarMakers Joint Venture Forum, and a highly respected businesswoman. When she calls me, how do you think I respond? Very favorably, of course, I want to reciprocate. Right here, she gets exposed to many. She earned the right, impressed me and created massive value for me. Another Champion is Eric Gilbert-Williams, of www.yourpna.ca , a Member who has contributed significantly to the growth of my business in Ontario. How do think I respond to any requests from Eric?

Whatever you’re selling, even if you’re selling yourself into a job opportunity, the same principles apply. Guarantee the positive, even eager attention of the person you want to sell to, using these simple guidelines:
1. Get introduced to them by someone whom they know, trust and respect.
2. EARN the right – use the Law of Reciprocity to sow before you attempt to reap. Only the brainless and desperate still believe that works.
3. Know the person to whom you are pitching – do your homework. I have been approached by some geniuses who haven’t even taken the time to look at my website before calling me. Then you can push the right buttons and make them an offer they simply can’t refuse.
4. Whatever it is you’re selling, the person you are approaching has dozens of alternatives. Remember that and be prepared to differentiate yourself by adding massive, unprecedented value.
5. DON’T be CHEAP. Be prepared to spend some money to position and package yourself or you will simply reveal your desperation and ignorance. I had someone ask me to call him back so that he could save on the telephone call!

We live in a dichotomous business world – on the one hand, we have the highly sophisticated, slick approach that is often too well packaged to be believable, and then on the other the hand the coffee-stained, computer printed business card of the MLM’er. By using the above principles, you can elevate yourself to a position where you demand and get the positive attention of those you wish to sell to. Read more about the DollarMakers Joint Venture Forum at www.jvwisdom.com.

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Related Forum Posts
Re: What can You Learn from a Jobless and Homeless Woman? - Positive thinking and a desire for success are fundamental qualities of an entrepreneur in my opinion.
Show the Benefits - Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out. This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.
Re: Attention Age Doctrine - Hi Andy, So how did you find of "The Attention Age Doctrine" Part 1? And has following its guidelines yielded any positive results yet?
Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Re: What inspires you? - Put a Visual Board of your dream and look at it for 10 days. And see the fun. Another inspiration thing is to have "Constant Positive Affirmations". This really shifts energy towards your goal. Say it in the morning and before bed. Robert


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