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How to Get a Potential JV Partners Attention

Written by: Robin Elliott

Article Overview: Stand out from the crowd and make it happen.

How to Get a Potential JV Partners Attention

Many entrepreneurs still believe they will get and keep your attention by mailing you a brochure or sales letter. Nothing could be further from the truth. When I receive brochures, flyers, or sales letters, through either the mail, or when they’re thrust at me by some enthusiastic salesperson at a trade show or networking event, I usually throw them away without even looking at them. I don’t have time to waste. So how do you get someone’s attention?

First, listen to what they want and what they’re interested in. Respond to their particular need, “Hot Button”, or interest. For example, one of our astute Members, Sandra Dindayal, knows that I love eggs. At the Joint Venture Broker Bootcamp last week, she presented me with a delicious dish of eggs for lunch. Sandra is also our travel Sponsor. Member Blair Mills, knows I’m crazy about eagles, so he bought me the most beautiful eagle ornament I have ever seen. Now, every time I walk into our parlor, I see the eagle and think of Blair. If someone loves pumpkin pie, why waste his time and your money by giving him ice cream?

Second, make a lasting impression and use other people to be your walking advertisements, by presenting them with corporate clothing. Member Dawn Baxter provides high quality, yet affordable clothing with your company information on it, to present to potential Joint Venture partners and people whom you want to benefit. Think about this: When our General Manager, Jim Kennedy, a very highly respected and well-known leader in the community, walks into a room or onto the golf course wearing DollarMakers attire, isn’t he advertising our company to everyone whom he meets? Remember that you don’t want some strange gang member wearing your company logo on his polo shirt – be selective.

And third, give them something that will hold their attention for as long as possible. You could send them this link to a free download of my book, “Joint Adventures” – it’s applicable to nearly anyone, and while they’re reading it, they will be thinking warm thoughts about you: www.dollarmakers.com/joint_adventures.pdf

Our Techical Director for Dollarmakers, Member Winston Bromley, is known for the way he will do whatever it takes to help our Members solve their technical challenges, no matter how trivial. He takes hours to walk them through processes if necessary. A real mensch. And a genius.

Make a lasting impression by giving away gifts that help, inspire, and hit the mark. Create massive reciprocity, a fertile field for lucrative and satisfying joint ventures. Get your face and your name in front of them repeatedly. Cause warm, fuzzy feelings. Show them that you listen to them and that you care about them. Like our Sponsor, the General Manager of the Ramada Toronto Airport, Member Guy Lucas, who makes my every stay a pleasure by attending to my every need.

When you customize and personalize your giving, your reap much more. Think about it: the six people mentioned in this article are being introduced to thousands of people who read this Blog and in my ezines.

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Re: Partnership questions - Thats a tough one. Partners are not my favorite. How much development do you have left and how much time and cost will it take to get you to a finished product?
Re: Attention Age Doctrine - Hi Andy, So how did you find of "The Attention Age Doctrine" Part 1? And has following its guidelines yielded any positive results yet?
Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Re: Character Design - using it effectively in marketing - One thing about characters is that you can make them do things that real people can't do (such as fly). Depending on what you are selling, that can make it seem like if you use/buy their product, you'll have super powers. I know that sounds goofy, but flying is something we all wish we could do at one point in our life and the thought of it brings out the child in us, which makes us WANT. Also, kids are more apt to watch the commercial and say, "Hey, Mom, look at that......!) Attention getting, which is always good.
Your age? - Hi Nana, Have you voted? You can give your age group a boost. What is your Potential? On another forum I read of a 17 year old, who always earned some money. He washed cars and had regular repeat income. Eventually he gave it to his friend, then he did the newspaper round. Then he learnt about the Internet and games. Got fed up and began to learn programming. Eventually he earnd a good income and by the time he was your age, he earned beyond 100,000 Australian Dollars. Give yourself a vote. Kindest Regards Beat "Unlock People's Potentials!!"


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