Joint Venture Leverage
Joint Venture Leverage
If you could either make a phone call or drive to a meeting, a phone call would save you time. This is simple, common sense. Yet as entrepreneurs you tend to forget this in business.
You find business owners who are great salespeople spending time on minimum wage activities. Why spend your $100 per hour time on an $8 per hour administrative job?
You complain that you don’t have enough time and that you can’t afford advertising dollars, and you’re right. Because you’re allocating your resources incorrectly and you’re not taking advantage of resources that are readily available. You’re working hard instead of smart. You’re putting the cart before the horse.
Two fellows get together and decide to start a transport business. They max out their credit cards and deplete their bank accounts paying for the design of a fancy logo, buying a new truck they don’t need and printing expensive brochures. Then they find they don’t know how to market or find customers and they have no money left.
There are two schools of thought – the one says, “Go out and spend years and all your family’s money creating what you have convinced yourself is a great product, then try to sell what you have made.”
The other suggests you first go out and see if you can get some orders before you spend a blue cent on manufacturing.
Here’s the Joint Venture approach: Find someone who has a great product, get someone else to market and sell it to their existing customers and you take a piece of the action. Leverage other peoples’ time, money, distribution, reputation, access, database and skills. Let them carry the risk, inventory, leases and sleepless nights. And you make money. Only spend time on things that only you can do.
When you’re selling time and selling widgets, you’re losing out on the power of leverage. When you’re reinventing the wheel, you’re missing the business success boat. Why do consulting or “coaching” when you could have someone else do it and pay you 20% of the gross sale on an ongoing business?
I’ll tell you why you would do that: It’s because you don’t understand profit. See, if a five-minute referral phone call to a “life coach” makes you $100 net profit, it’s better than spending hours of your time and a lot of other expenses to make $500. Time IS money. Real businesspeople understand that $100 for five minutes is $20 per minute and that’s better than $250 per hour less your traveling time and your gas and car maintenance expenses. They’re more interested in making a profit than in feeling important.
Here’s the bottom line approach for real Joint Venture success: “How can I do this with the minimum amount or time and risk and the maximum return on my time investment? How can I leverage other peoples’ resources? How can I distribute the maximum value to the most people with the highest possible margin in the least possible time with no cost or risk to me?”
Think more, solve more problems and use Joint Ventures to make all your financial dreams come true.
Joint Venture Leverage - To learn more about this author, visit Robin Elliott's Website.
Like this article? Share it with your friends
Archimedes said, “Give me a lever long enough and a fulcrum on which to place it, and I will move the world.” If you had the choice between carrying rocks and using a wheelbarrow, you would choose the latter.
If you could either make a phone call or drive to a meeting, a phone call would save you time. This is simple, common sense. Yet as entrepreneurs you tend to forget this in business.
You find business owners who are great salespeople spending time on minimum wage activities. Why spend your $100 per hour time on an $8 per hour administrative job?
You complain that you don’t have enough time and that you can’t afford advertising dollars, and you’re right. Because you’re allocating your resources incorrectly and you’re not taking advantage of resources that are readily available. You’re working hard instead of smart. You’re putting the cart before the horse.
Two fellows get together and decide to start a transport business. They max out their credit cards and deplete their bank accounts paying for the design of a fancy logo, buying a new truck they don’t need and printing expensive brochures. Then they find they don’t know how to market or find customers and they have no money left.
There are two schools of thought – the one says, “Go out and spend years and all your family’s money creating what you have convinced yourself is a great product, then try to sell what you have made.”
The other suggests you first go out and see if you can get some orders before you spend a blue cent on manufacturing.
Here’s the Joint Venture approach: Find someone who has a great product, get someone else to market and sell it to their existing customers and you take a piece of the action. Leverage other peoples’ time, money, distribution, reputation, access, database and skills. Let them carry the risk, inventory, leases and sleepless nights. And you make money. Only spend time on things that only you can do.
When you’re selling time and selling widgets, you’re losing out on the power of leverage. When you’re reinventing the wheel, you’re missing the business success boat. Why do consulting or “coaching” when you could have someone else do it and pay you 20% of the gross sale on an ongoing business?
I’ll tell you why you would do that: It’s because you don’t understand profit. See, if a five-minute referral phone call to a “life coach” makes you $100 net profit, it’s better than spending hours of your time and a lot of other expenses to make $500. Time IS money. Real businesspeople understand that $100 for five minutes is $20 per minute and that’s better than $250 per hour less your traveling time and your gas and car maintenance expenses. They’re more interested in making a profit than in feeling important.
Here’s the bottom line approach for real Joint Venture success: “How can I do this with the minimum amount or time and risk and the maximum return on my time investment? How can I leverage other peoples’ resources? How can I distribute the maximum value to the most people with the highest possible margin in the least possible time with no cost or risk to me?”
Think more, solve more problems and use Joint Ventures to make all your financial dreams come true.
Joint Venture Leverage - To learn more about this author, visit Robin Elliott's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Robin's articles
 | |
|
|  |
 | |
|
| |
 | ||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Maximize Trade Shows Managing Customer Relationships Employee Engagment Networking Online Business Owner Guide |
|
 | ||
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
