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Joint Venture Profit Margins

Written by: Robin Elliott

Article Overview: One of the questions I get asked on a regular basis is, “How much should I ask for when setting up a Joint Venture? What percentage is reasonable?” And that’s a very good question and a few responses.

Joint Venture Profit Margins

One of the questions I get asked on a regular basis is, “How much should I ask for when setting up a Joint Venture? What percentage is reasonable?” And that’s a very good question. Different businesses have different profit margins. Some have higher overhead and costs of sales and than other. If you sell computer hardware, for example, you make a very small profit – most of your profit is in the software, service, keyboards, etc.
If you’re selling a service, you make big profits, but you can also have varying costs. So we have to keep this in mind. Some people have certain restrictions on their ability to pay out commissions, like certain financial planners or dentists. Others are not used to paying commissions, like the realtor who offered me $75 for a buying referral!

So here is a way to approach this challenge. First, do your homework. I know I keep saying that, but information is power when it comes to negotiations. That’s good news, because most people talk a lot, but don’t listen much, so when you listen a lot, you learn a lot. Find out about the business and its profit margins. Make sure they’re telling the truth when they say they’re not allowed to pay commissions. Sometimes, they’re just plain lying, because they’re cheap! Talk to their competition, ask employees questions, and you will get a feel for the amount of profit they make, so you know what to ask for.

Second, educate them about the money in the Back End. You might make no profit at all on the first sale (break even on the first transaction) but you can make a lot on future transactions, referrals, additional products and services sold through other vendors on a JV basis and on and on. If people understand the Back End correctly, they will be eager to give away a generous portion of the front end. Show them the principle of Incremental Profits (profits made when overhead and salaries are already covered and the new sale is incremental, like putting an extra seat into a seminar or serving another plate of food when the food cost is only 32%)

Third, understand negotiating techniques. By all means start high and drop, but don’t start greedy. Be prepared to walk away from any deal at any time. Remove risk from both parties and work WITH the competition. Savvy entrepreneurs know their competition can be their greatest ally.

Most of all, approach any Joint Venture proposal from a position of strength – know more than the person you’re dealing with. Be well prepared.

Find out more about Joint Ventures and how to find great Joint Ventures Partners at www.jvwisdom.com.

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Related Forum Posts
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - Hi Alan, Welcome to the forum! [quote="Joint Venture":2bfdqwzb]Total transparency is a must when JVing with someone.[/quote:2bfdqwzb] What about when inviting people to send you their proposals...? Cheers, David H
Don't leave your Wallet on the table - Targetzone, Evan has great points on targeting you package. Also I read the revenue model you mentioned and i believe you are leaving a lot of money on the table. Aisde from making just $15/sale of a package you could also be making income from sales generated after the people use the coupon on their second and ongoing visits to the Service/Product company. I've sent you a PM - We can talk more advanced strategies. BTW - I'm a Dollarmakers Member and have taken the Joint Venture BootCamp 101 and highly recommend it if you wish to pursue this idea. PM me privately and we can talk.
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - [quote="Joint Venture":3738ldxh][quote="Ringo":3738ldxh]1) Credentials? Any website? Any client list? 2) Where do you get your staff from? How? I mean if i really am going to hand over a lot of sensitive information to be handled by staff of your choosing, I'll need to know how you operate with total transparency.[/quote:3738ldxh] Ringo, 1) Send me an email with your proposal and if I like it I shall disclose all that your need. 2) That's my USP! Total transparency is a must when JVing with someone. Let me know your proposal and we may discuss it. In regards to staff dealing with your sensitive information, compartmentalize the data. Have different teams deal with only a section of the whole picture. [quote="ideasuniversity":3738ldxh]How long have you been doing this? And what are your success rate?[/quote:3738ldxh] Joint venturing? I have done JVs before and had good success. This JV? Brand new. New source of staff. Success rate? I've made a good bit money! [quote="Trent Brownrigg":3738ldxh]This same person posted this exact same post several times at another forum I moderate. Now, he is posting it here as his very first post. I consider that to be a spammer![/quote:3738ldxh] I consider it being proactive! Sorry if I have stepped on anyone's toes. Not my intentions. Look forward to reading more of your emails, Alan[/quote:3738ldxh] Let have your website.
Re: need a capitalist to hear me out - If you have solid business plan, there are thousands of Angel Investors and Venture Capitalists that will fund your project. Google "Venture Capitalist" and you will get tons of investors who are ready to fund your project
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - [quote="Joint Venture":1ofoz1sm] [quote="Trent Brownrigg":1ofoz1sm]This same person posted this exact same post several times at another forum I moderate. Now, he is posting it here as his very first post. I consider that to be a spammer![/quote:1ofoz1sm] I consider it being proactive! Sorry if I have stepped on anyone's toes. Not my intentions. Look forward to reading more of your emails, Alan[/quote:1ofoz1sm] Well, I will give you credit for at least coming back here and replying. But just an fyi that you will be seen as a spammer if you post the same thing on a bunch of different forums, especially if you post it more than once on any one forum. You should be careful about that because a lot of people are members of the same forums.


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