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Joint Ventures: The Key to Massive Small Business Success

Written by: Robin Elliott

Article Overview: Entrepreneurs have received many messages in the past that have had the cumulative effect of hoodwinking us. The purpose of an Entrepreneur is to make after tax profit. We use business as the vehicle. But we heard that we need to be "focused" and that we need an "Elevator Speech" and similar concepts that can effectively lock us out of tremendous wealth opportunities...

Joint Ventures: The Key to Massive Small Business Success

Entrepreneurs have received many messages in the past that have had the cumulative effect of hoodwinking us. We have put blinders on by accepting certain “Solutions” from the Gurus. The purpose of an Entrepreneur is to make after tax profit. We use business as the vehicle. But we heard that we need to be “focused” and that we need an “Elevator Speech” and similar concepts that can effectively lock us out of tremendous wealth opportunities. This short article is intended to impart and share a Joint Venture Mindset that can liberate us from restrictive assumptions and perceptions.

When I visit my doctor, does he immediately suggest a special on hip replacements or hair implants? Does he urge me to consider a heart transplant, perhaps, (early bird special) without even examining me? No. He looks for problems and then suggests solutions, and I buy every single time. Does my doctor need to specialize in orthotics to prescribe orthopaedic footwear? No. He refers me to someone who does that. He doesn’t need to be an anaesthetist or a surgeon in order to offer me that service. He examines me, asks me questions, LISTENS, and offers solutions. He doesn’t talk about himself.

Go to any “Business Networking Meeting” and you’ll find dozens of wanna-be entrepreneurs, usually self employed salespeople, who thrust their business cards at you, talk at you, pitch you, and then leap up to enthusiastically deliver the pre-digested, pre-packaged, boring “elevator speech” that they paid someone who lost their job and now calls themselves a “coach” to create. And while they’re giving their elevator speech, what art h rest of the people at their table doing? They listen long enough to decide whether or not the speaker will buy their product or service and then promptly lose interest. They’re waiting to give THEIR speech. You know this is true. Just look at the audience – they’re bored stiff. Everyone is there to sell, sell, sell.

When you go back to your office, you send e mails to all the people you met at the “Networking Meeting”, saying how nice it was to meet them. Most of them don’t even return the e mails. And so it goes. Everyone is out to sell, everyone is only really interested in themselves, and nobody gives a damn about you or your amazing business, flashy brochures or scintillating elevator speech. Perhaps it’s time to reconsider things.

See, it’s not about you at all. Nobody cares about your packaging, website, qualifications or incredible accomplishments. Most people whom I meet that insist on telling me about all the things they have accomplished, are simply HAS BEEN’S. I don’t care hat you did in the past. I want to know what you will do in the future, because that’s where we’re going to live! People don’t care about your qualifications – they want to know one simple thing: “What can you do for ME?”

How about this elevator speech?
“My name is Robin Elliott. My job is to help you achieve your business goals with no money and no risk. I would like to find ways to apply my rather extensive resources, contacts, skills and connections to your business challenges and help you to achieve your goals – at no charge. To see if you qualify for this service, call me.”

The Right JV Mindset:
I’m like a plumber coming to fix your problems at your home. You don’t care about my background or how many kids I had. You just want your problems solved.

My contacts and Joint Venture Partners are my Tools. I walk in to a meeting with a toolbox full of really great, professional, honest, competent, experienced and trusted business associates and all their products and services. I don’t care which tools I use – I will always get paid for my services. I don’t have to have a business or products or services of my own in order to solve your business problems because I understand business. I have been doing this for 19 years. I look for the problems, discuss the solutions and introduce you to the person who will apply those solutions to your business. And I will get paid by the people whom I refer to you, while I’m at home with my wife and everyone else is working hard, creating multiple, diverse, passive income streams for me.

Joint Ventures:
If you know John needs what Paul is offering, you introduce them and get paid. You’re a middleman, a tollbooth, a facilitator. You connect the right people. And when a few people have a common goal and wish to share their skills, resources and abilities, you can help them form a syndicate or a team. If someone has excess resources, underutilized inventory or assets, you can show them how to optimize their resources through Joint Ventures.

You can facilitate the sharing of sales staff, employees, distribution, advertising space, retail space, warehousing, transport, skills, reputation, access and databases. And get paid for the value that you create.

Most of the Joint Venture stuff out there is related to internet marketing and affiliate programs. But most businesses are more interested in real time, real money, real people and touch-and-feel business. The internet is great and we all use it, but there needs to be balance.

The KEY
The key to successful Joint Ventures is to find the RIGHT PEOPLE. In fact, if there were twenty good people in a room, and all we did was mastermind, brainstorm and create Joint Ventures for five days without leaving that room, we would all double our wealth.
It’s hard to find good people who will honor their commitments, do what they say, deliver the goods and take responsibility. It’s not easy to find honest people who will pay you and reciprocate.

That why I started the DollarMakers Joint Venture Forum. Visit our website and see if you think you’ll qualify to join this elite group of successful Joint Venture winners. It’s By Invitation Only, but people can apply to join and we will consider them (reference checks apply.)

When you link up with like-minded, successful people, the sky’s the limit.
When you think about what you can do for others, you differentiate yourself, get attention and make money.

The attitude is, “What can I do for YOU? How can I help you achieve your goals, relieve pain, save time and make more money? How can I use my resources for your benefit? What do you want? What is your pain? Your goals? Talk to me; I’m listening!”

Joint Ventures only work when the right people are involved. Hence the unprecedented success of the DollarMakers Joint Venture Forum as described at www.JVWisdom.com.

Related Articles
  Joint Venture and NonDisclosure Agreements
  Advantages and Disadvantages of Joint Venture
  The Importance of Joint Ventures
  The Power and Reach of Joint Ventures
  Funding Resources

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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.


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