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Joint Ventures: Tuning into Hidden Assets and Other Peoples’ Resources

Guest post by: Robin Elliott

Article Overview: You don’t have money problems – you have thinking problems. Many have a “Shrinking Pie” mentality - they think in terms of shortage and limitations. The fact is that everything you could possibly require for your business is already easily available to you. In this article Robin J Elliott shows you how to unlock this vault through Joint Ventures.

Joint Ventures: Tuning into Hidden Assets and Other Peoples’ Resources

Wayne Dyer said, “Abundance is not something we acquire. It is something we tune into.” This is true in business as well as in life.

We don’t have money problems; we have thinking problems. Many people have a “Shrinking Pie” mentality - they think in terms of shortage and limitations. They’re afraid of the competition. The fact is that everything you could possibly require for your business is already easily available to you.

You can unlock this vault through Joint Ventures.

Whatever it is that you need, be it space, advertising, distribution, a sales team, labor, equipment reputation, a database or anything else, as long as someone else has it, you can get access to it!

Most businesses have underutilized resources. For example, I visited my printer the other day to discuss the printing of my new book and I found that he also, at times, has excess capacity or inventory.

Think about the business people you know. Could they put more seats into their seminars? Add a few more seats in a restaurant? Do they have inventory that isn’t moving? Idle staff members? Of course they do!

Once you realize that these resources are all available to you, be they seats on aircraft, rooms in hotels, memberships, cars, printers or time, you simply need to understand how to access the resource with no cost or risk to you. Once you realize how the Law of Reciprocity works, like gravity, you use the law to both of your advantage.

You can barter, trade, or simply set up simple Joint Ventures to leverage resources.

How big do you think? What do you expect? How confident are you? This will determine how much you can receive.

If you ask for a million, you might get it. If you ask for a hundred…

You simply give the owner or controller of desired resources a good reason to share them with you. If he or she gets what they want, you can get what you want. Here are some real-life examples from Barternews.com:

1. Peter Pocklington acquired 50% of the Edmonton Oilers from Nelson Skalbania in 1977 in exchange for a Rolls Royce, a 15-carat ring, and a Renoir painting.

2. Continental Airlines traded five terminal gates it had at Los Angeles International to United Airlines for several of their gates at the Newark (NJ) airport.

3. Star Wars creator George Lucas’ company Lucasfilm is quietly negotiating a huge barter deal that will see one company having the toy manufacturing rights to a new series of his upcoming films. Offers reportedly approaching $1 billion are on the table with Lucas getting a sizable equity (ownership) stake in the toy company with which he eventually barters.

With Joint Ventures you are limited only by your imagination. Together, business owners can do amazing things. It’s hard to do it alone, and you don’t have to. ASK. “You have not because you ask not.” Be bold. Find out what the other person wants, and then trade. Everything you need is readily available and waiting for you!

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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.
Re: Books for the Entrepreneur - I like "A Whole New Mind" by Daniel Pink, and "Predictably Irrational: The Hidden Forces that Shape our Decisions" by Dan Ariely.


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