Tweet

Private Label Your Products And Make A Fortune

Written by: Robin Elliott

Article Overview: Anything that is customized or personalized suddenly becomes very much more valuable. We like our own names and our company names and our sports team names, don’t we? So when we customize a product or service for an industry or a specific business, we create massive increased value at very little cost...

Private Label Your Products And Make A Fortune

I have a great Callaway jacket – what do I like best about it? It has my website embroidered on it – a subtle yet distinct JVWisdom.com.

Anything that is customized or personalized suddenly becomes very much more valuable. We like our own names and our company names and our sports team names, don’t we? So when we customize a product or service for an industry or a specific business, we create massive increased value at very little cost.

You can private label an innocuous shampoo for a good hair salon and make serious money. You can make a seminar or sales training program industry specific and sell ten times as many. I was recently talking with someone who created exercise DVD’s. How about making one for seniors, one for travelers, one for children, one for ladies, one for teens, one for busy executives… then market each one through the marketing and distribution channels reaching that particular demographic? For example, you would Joint Venture with seniors publications and clubs, AARP and seniors tours to reach seniors with your seniors exercise DVD.

When you find excess inventory, you can re-purpose it in this way. You can also approach someone who presents training, seminars or teaching, and Joint Venture with someone who has access a particular market segment, while procuring the rights to market their products and services to that segment and receive ongoing commissions. For example, how about Training for Realtors? Get more specific with Training for Female Realtors and you’ll make more money. The more specific, the more terrific.

Which segment of the population do you have access to, or can you get access to? Once you have access to a demographic/psychographic sector, you can go out and find products that can be customized or relabeled for that sector. Once you have strategic alliances in that sector, it’s easy to expand to the entire sector. I once did seminars for an Executive Women’s Club and ended up serving all their clubs nationwide. Had you set that up, you could have asked for and received up to 20% of all my income from that market, and that would have put at least $20,000 in your pocket. All it took to get me into that market was a friend making one, single phone call. One phone call can be worth $20,000 to you. Do Joint Ventures work? You’d better believe it!


Sales Tip

Specialists get paid more and have more credibility. Understanding more about an industry than your prospect positions you as an expert. In order to do this, use statistics and education to differentiate yourself from the generalists who think they can cure anything from recessions and receding hair to bad knees and bad attitudes.

Management Tip

The more you understand your prospect and his business, the more likely you are to sell to him. Train your employees to ask questions, make notes, do research and create industry specific solutions. Learn the language and jargon of the industry you’re targeting. Become familiar with their hopes, dreams, challenges and unique opportunities.

Motivational Quote

“I am an innovator. This is a term of distinction, a term of honor, rather than something to hide or apologize for. Anyone who has new or valuable ideas to offer stands outside the intellectual status quo. But the status quo is not a stream, let alone a 'mainstream'. It is a stagnant swamp. It is the innovators who carry mankind forward."
~ Ayn Rand

Related Articles
  Start an Online Business With PLR Products
  Online Business Ideas - How Information Products Make You Money
  3 Online Business Ideas to Get Started Quick and Easy
  Ideas For Home Based Business: Tips On Selling PLR Products
  Successful Online Home Business Ideas

Article Tags:



Related Forum Posts
Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: How to Get Your Business Funded - Check out fundsandloans.com they provide advice underwriting services, and business plan packaging for investment for final presentation to Private Investors
Re: The Storm Brace a new invention - Hi Breck, I sent you a Private Message - please check your "new messages link"!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Sales Training – Top Salespeople Are Not Dunces

Make Small Commitments. Get Big Changes.

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.